Your Real Estate Website – A Billboard For Your Passion

Just as your real estate business card packs as much branding and content in a small space, your real estate website has the potential to go further and pack as much branding, content and your passion as possible. Why is it so important to include your passion into your real estate website? Most real estate buyers use the Internet to check out property and real estate agents. Your real estate website is your best opportunity to attract this traffic.

How to best convey your passion for real estate, especially any passion for a niche market such as horse ranches, first-time homes for Generation Y, or  retreat homes for Baby Boomers? Possibly counter-intuitively, don’t talk about yourself. Provide content that is centered on the needs of your potential clients. By showing your insight into their needs and buying or selling desires you prove how familiar you are with that market.

If you are creating or adding an additional real estate website to target a niche, come up with a domain name also serves as a brand. IMCD Web Design created a real estate website for Colorado Realtors that targeted the horse property niche market. Their domain name, ColoradoHorseProperty.com, reinforces both their expertise and their niche market. Additionally, it is easy to remember.

Next, come up with a powerful USP – unique selling proposition. On the one hand you may feel that a USP is just a Madison Avenue marketing ploy that real estate agents don’t need. But Madison Avenue uses USPs because they work. In a sound bite world, your USP is your number one way to establish who you are in someone’s mind. Without a USP, you may be letting your competition that has a powerful USP define you, or worse, they may remember you for something they don’t like on your website. For instance, a real estate USP “If you sold your home in a week, your agent lost you money” both tells the world this agent will get you top dollar and defines other agents as losing a seller money. Of course, this USP is aimed at the seller market, not the buyer market.

Use your community links page to reinforce your social and community organization ties that resound with your chosen niche market. IMC has created websites for real estate agents who are passionate about helping families relocate and find the perfect home, neighborhood and school. Their community links page tends to list every single school in town, all the libraries and the stores or museums that are major attractions for families with active children.

Your real estate website best conveys your passion as you use its tools to provide the best information possible that your market needs. And tell us a little about yourself too.