Who Sets The Bar for Professional Real Estate Website Designs?

Who sets the bar for what constitutes an effective and successful professional real estate web design? What makes a certain real estate web design a market leader? The answer to both questions is your market and Google.

Google is the main search engine used in the US. Google takes many areas of a professional web design and a real estate website into account in ranking its search results. This allows website owners and web designers some control in that Google makes clear what it considers good practices for search engine optimization. However, one of the items Google takes into account is web traffic and inbound links.

Your market creates the web traffic. Web traffic is definitely directed towards your website by the search engines, especially when it ranks on the first page of search results. However, traffic coming directly to your website due to people hearing of it on the radio, on printed marketing material or word of mouth helps improve both your sales lead generation and your Google ranking.

Google tries to mimic the market’s decision of what is a desired website along with its mission to deliver content matter that matches search terms. The easiest way to see who is setting the bar in your market is to type your keywords and key phrases into the three major search engines: Google, Yahoo and MSN and check who are the top ranking websites. Measuring what those websites have shows you where the market has set the bar in your particular market for professional web designs or the top real estate websites.

IMCD Web Design does a complete survey of the top websites in the market that each of our client’s web design is competing in. Educating a website owner to where the bar is set gives them a good idea of what kind of Internet marketing investment is needed to break into the top ranks. The more profitable the market, the higher the bar.

If you are looking to be competitive in your online market space, contact IMC’s Internet marketing experts to see what website package will position you best to get a more profitable return on your online investment. Don’t go by seat of the pants or leaving it to chance, call IMC to enhance your professional online appearance!