Web Design SEO Glossary L

by | Jul 6, 2016 | Web Design & SEO Glossary

SEO & Web Design Glossary

Labels are the names and terms used throughout a website that identify menu options, site categories or other elements.

Landing Page
This is the first page a visitor lands on when visiting a website. The landing page may be the home page or an internal page that was linked to from an external site or search engine result.

The arrangement of text, navigation elements, graphics and headings on a web page. The hallmark of effective web page layout is that the attractiveness and simplicity of the graphic design holds a web visitor’s attention and leads their eye to the content.

Layout Table
Web designers use HTML tables consisting of rows and columns to visually organize a web page’s content for the screen display. Hybrid web pages use a mix of layout tables and CSS divisions to layout a web page.

The difference between the values of the font size (smaller size) and the line-height (larger size). The extra space between the lines of text above and below the font’s size is named for the lead strips that were used to separate lines of typeset in printing presses.

In Cascading Style Sheets, a line-box is the box which bounds the highest and lowest points of the inline boxes which are part of the line.

Text or graphics that, when clicked on, take the web user to another web page or location within the current page. AKA hyper-links.

Link Building
The art, science or skill of accruing inbound links to your website from other websites that have high standing in the search engines, are relevant to your product or services and increase your visibility to web traffic. Part of the reason for building links is that Google counts inbound links in its PageRank and factors is in website rankings for the different keywords and phrases.

Link Popularity
The measure of the quantity and quality of websites that link to a particular site on the web.

Liquid Design
A web page created with liquid design techniques scales to fit different monitor resolutions and window sizes.

Look & Feel
A website’s look & feel is dictated by the graphic design. A website’s look & feel is created by the color scheme, layout, font types, background graphics, balance of interactive and static elements, and images. IMCD’s great graphical design results in websites with a look & feel that causes the generation of sales lead from web visitors’ actions spurred by the external and internal harmony and emotionally involved sub-textures inherent in the graphic design – its look & feel.


About IMCD Website Design

IMCD's website designs readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many business fields.

Our award-winning web designer brings a 30-year background in photography and design to our clients. His resume includes work with Fortune 100 & 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 1-877-999-4623.


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IMCD of Colorado, Inc., established in 1996 is a professional web design company providing affordable business & real estate web design and development services for real estate agent websites and business websites. IMCD Websites are built utilizing the latest Mobile Responsive Web Design technology while also being SEO friendly.

IMCD of Colorado, Inc.
Address: 4833 Front Street, Unit B-306
Castle Rock, Colorado 80104

Local Phone: 303-688-1331
Toll Free: 877-999-4623
Fax: 303-688-8842

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