Web Design Complete Solutions

IMCD Web Design is a company that works with small businesses, like real estate agencies, to provide complete website designs that fulfill the company’s different online marketing needs. With many web design clients, a recurring marketing theme is the business tries to replicate its brochure or newspaper advertising methods online, not taking into account the different medium.

Certainly various marketing areas are the same, such as content writing and graphic design. However, in the online marketing world, the way content is presented and graphic design is encoded rests, to a large degree, unseen elements that can make or break a website’s visibility in the search engine results.

Web designs for small businesses utilize search engine optimization techniques (SEO) to carry your message, not to your potential clients and customers, but to the search engines that are screening your website for your potential visitors. To market online as one would in a print ad is to miss the marketing to the gatekeepers of the Internet – and the biggest gatekeeper or search engine is Google.

Professional web designs by IMCD Web Design incorporate SEO principles in both the presentation of your marketing message (web content) and in the encoding of the images the make up your graphic design. When Google searches a business website created by our web designers, it knows what your marketing message is and what product or service your business is selling online.

Search engine optimization actually begins before any other step – the research for keywords and key phrases is a critical step in finding out how your potential clients are searching for you online. It should be a red flag to any business owner if their web designer treats SEO as an additional option or an element that can be taken lightly in the web design budget.

Simply put, experience has shown us that without SEO, your business’ web design is a futile investment – your website may have the most captivating marketing buzz and the most eye-catching graphics, but never show up on the search engine results. Similar to the tree falling in the forest with no one around, does it make a sound, if a website is launched on the Internet with no SEO to focus the search engines on its main marketing message, will the marketing message get heard? Not likely.

For your custom or semi-custom web design that utilizes all the many facets of a successful SEO campaign as part of your complete website design, contact our professional web design specialists to see how quickly you can get your business’ online marketing campaign going with a top-notch graphic design matched with cutting edge SEO techniques.