The Challenges of Effective Real Estate Web Design for Lead Generation

As with all web design, real estate web design encompasses the areas of attention-grabbing graphic design, search engine optimization and market savvy web content authoring. However, where it differs from most professional web design and Internet marketing campaigns is that a real estate web design is a one stop shop that must appeal to an array of web visitors and potential sales leads with the opposite goals.

A real estate website must have marketing information for home buyers and home sellers, not to mention real estate investors. Home buyers are interested in an agent’s listings and MLS homes search as well as the benefit of their track record securing the lowest purchase price for a home. On the other side of the spectrum a home seller is repelled by the low price and looking for an agent who aggressively pursues top dollar for their home for sale. The real estate investor is more interested in a properties maintenance history and potential return on investment.

IMCD Web Design has created many real estate web designs and has found that the principle focused marketing is the key. Our successful real estate design package has pages dedicated to the needs of the home buyers, several focusing on capturing home seller leads and finally informative real estate investment pages as well as investor lead capturing pages. The search engines categorize and index the various pages of your real estate website, so the more specific your web content is per page, the better the search engines can index your page to your chosen keywords or phrases.

Real estate agents who try to minimize their online marketing investment by minimizing their web content offering act against the Internet’s primary sales asset: the ability to target your message. Targeted messages bring the greatest return on investment.

Key to gathering sales leads online is having the specific web content that moves potential clients to act. Often agents who feel their website is not bringing leads find that the website is getting hits, however less than 10% are actually signing a guest book to provide contact information or picking up a phone to call.

Meeting the challenges of the varied real estate markets means using the strength of keywords and search engine optimization techniques on different pages for the different markets. It also benefits agents since you can tailor your autoresponder message to the contact’s specific needs depending on whether they fill out a VIP Buyer or VIP Seller contact form.

To build your powerful and targeted online real estate presence, call IMC today to get IMC’s proven real estate web designs working to capture your sales leads. Our targeted marketing pages are customizable to include your specific real estate services and talents.