Old Real Estate Development Design Back In Style

by | Dec 29, 2008 | Real Estate Markets

Old bungalow craftsman style homeReal estate agents may want to position their real estate websites to target an old real estate development design that is creating a new market niche. The developments are riding the wave of the green movement, smaller families and people tired of isolated living arrangements. The Wall Street Journal reported on the resurrection of the cottage home styles. Complementing the cottages’ small foot print (under 1000 square feet) the cottage real estate developments are often built in the “bungalow courtyard” setting that was popular during the 1920s.

Since the developments in diverse areas such as the Washington, California, Wisconsin and New York real estate markets are selling out in under 3 months. These homes are selling for almost $600,000 in the Seattle market, but buyers get great value for their investment: hardwood floors and high grade cabinetry for starters.

Beyond the ease of upkeep, home buyers sought the security of living in neighborhoods where everyone knows everyone else and, especially with the bungalow courtyard, the homes create their own peaceful oasis of gardens and lawn, since the homes front onto a common green area. Accentuating the retro real estate development design is the Craftsman style architecture of many of the homes.

The retro niche markets, such as cottages and bungalow courtyards, are an emerging real estate market that real estate websites can address through an agent’s real estate blog. The cottage architecture has an additional design benefit of being utilized to rehabilitate downtown areas due to their small size. Of course Florida real estate agents in Key West are thinking that cottages never went out of style and that they have been a profiable niche market for years.

Next time you are adding content to your real estate website, check your area for niche markets that you can introduce to your visitors. Use your real estate blogs or articles to excite them on the new home buying prospects in your market. Are cottage developments a real estate marketing opportunity coming to a town near you?


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