Accelerating Real Estate Website Projects with IMCD Web Design Company
Real estate web design companies handle dozens to hundreds of websites for Realtors each year. There are key areas real estate agents and brokers can address to accelerate their company’s real estate website projects and avoid certain web design bottlenecks. Two key web design bottlenecks are the text content and image content.
Much like your customers review your home listings online before contacting you, look at your web designer’s portfolio to get an idea of the pages you can use to put your marketing message online. Make a list and begin assembling the content you will use. Key area of focus for both the search engines and marketing is your home page. Next prioritize the pages that have your keywords in the titles, these need content to reinforce the keywords
Especially concentrate on the information that appears in the web design “above the fold” – the images and content in the first paragraph or so that your visitors see without scrolling down the page. Market research shows that website visitors that aren’t attracted by what they see above the fold, generally never scroll down to read the rest of the page.
Choose your graphics and begin building a high-resolution image library. IMCD Web Design offers a list of stock photo companies to our real estate website clients where Realtors can secure royalty-free professional images of property and landmarks in their town. Hiring a professional photographer to create a library of unique images for your company is another option. Your web designer can size the graphics and save them in the resolution necessary for maximum impact and speed of loading for your real estate website. It is always better to start with high-resolution images since they may be cropped prior to final sizing and placement.
The use of professional photographs in your web design is also a wise positioning move. Research by various real estate and web design companies found that home buyers searching online valued homes several thousand dollars higher if the photos of the house were taken by a professional photographer. Professional photos on your Realtor bio page also improve your credibility with online visitors.
IMCD Web Design works with our clients to accelerate their web design projects from conception to completion by providing a checklist of not just items, but sample pages to help stir creative juices on creating web content and choosing attractive images. If you are just beginning or are an experience website owner, you will find your real estate website creation process with our web designers a seamless process that rewards you with a powerful online marketing tool.
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