Beware The “Silo Effect” When Planning Your Real Estate Website

In large real estate firms or businesses with marketing departments, being aware of the “silo effect” can help improve your real estate web design. The silo effect is when departments focus only on their goals (the silo) and not how all departments’ goals interact for the overall benefit of the company’s sales and profitability. In web designs there are at least three areas that need to all be addressed: graphic design, web content and search engine optimization.

Webmasters generally track the search engine optimization, while marketing focuses on making sure the graphic design is attention arresting and the web content is persuasive enough to turn visitors into sales leads. The silo effect usually manifests as marketing favoring a fantastic Flash presentation that really keeps a visitors attention and delivers the marketing message. However, when Flash is not used in balance with web content that the search engines can index or with areas for basic search engine optimization, then the super attractive website languishes well off the top search engine ranking pages.

When all areas connected with a website work together to balance the overall marketing effect of the triple titans of web design (SEO, content and graphics), then marketing gets their sales leads, webmasters get more traffic to track and the company enjoys greater profits.

IMCD Web Design’ creative web design team maximizes the effectiveness of our professional real estate web designs search engine optimization, web content (for SEO and marketing) and the graphic design. Our goal is not to provide our small business and real estate clients with a website, but with a powerful lead generation tool that brings home profitable business by consistent high search engine rankings and high conversion rates of web traffic to solid business contacts.

Our Internet marketing strategy is to get our real estate clients to the top of the search rankings in their very competitive markets. for our professional web design clients, our online marketing approach is to get their products or services ranked highly for their keywords, key phrases and long tail keywords. Just as it is hard to call it “sailing” if the boat never raises anchor, IMCD has a hard time calling it “Internet marketing” if a website is not visible for a company’s market keywords.

Contact IMCD’s sales team today to increase the effectiveness of your online marketing campaign with one of our affordable custom professional web designs or real estate websites.