When setting up your account we will review your preferred keywords and analyze how to maximize your budget via effective search terms that bring qualified traffic that convert leads to sales.
Monitor & Refine
IMCD utilizes Multi-Variant Keywords, custom Landing Pages and Split Ad Testing to improve the conversion of your website visitors, which ultimately maximizes your PPC ROI.
With our ongoing monitoring, management and testing we drive down your cost per conversion (CPC), and ensure that traffic we’re bringing to your site is qualified.
PPC, or pay-per-click advertising is marketed through the search engines and secondarily with individual websites relevant to your professional market (Google Remarketing). PPC is mostly is done with Google’s Adwords or Bing and Yahoo’s Search Marketing as well as Facebook Ads. In a nutshell, PPC ads target keywords relevant to your market and have your advertisement placed on the search results page for those keywords.
- Set Up PPC and Budget
- Relevant keywords for site
- How people now search site
- Visitor behavior patterns
- Map out keywords for Ads
- Set Up Google Remarketing
Monitor & Convert
- Monitor Account
- Refine keywords
- Test Ad Copy
- Optimize for Conversion
- Landing page suggestions
Landing PagesFor Better Conversion
- Custom Landing Pages
- Create Call to Action (CTA)
- Test Call to Action Variants
- Test Landing Page Elements
- Test Conversions
- Refine then Launch
- Monthly Monitoring
- Update Ads
- Update Copy
- Check Budget
- Refine Keywords
- Optimize Conversions
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
And then we got the email…”Your website is up and running”. Once again, I went to the site apprehensively and held my breath as it came up on my computer. I was blown away! The home page is a work of art. Maneuverability is easy and logical. We are getting calls every day just to let us know how much they love the site, In the first week, I was contacting the leads that came in and found a buyer.I Was Blown Away!
“We began searching for someone who could make us a website that was search engine friendly, one that our friends at Google would “like.” Everyone says they are good at creating websites but IMCD had the results right there on Google to prove it! We signed up!” Our new website receives 2-3 leads a day and generates 48 Closings a year. An we are only paying 19% of the cost we paid with our old site to generate business with Pay-Per-Click.48 Closings a Year!
My new website is already organically ranked high in the search engines for many competitive search terms (in a very competitive market). I have already closed a luxury condo listing off the site and its paid for the site many times over. I am implementing many of the things you taught me and your SEO service is really paying off with the site generating 2 excellent leads a day. This is just from the Organic Rankings on a New Site!Paid For Many Times Over
PPC & Paid Advertising Options
Account Set Up
IMCD will set up your PPC Account based upon your budget, your market competition and your keywords. We can assist you with PPC on Google, Bing, Yahoo and Facebook Ads. We will run reports to analyze you keywords and your competition, then report back with the results and our recommendations. This will help us optimize your budget and make your PPC Ads more effective which will lead to higher conversion ratios.
Test, Monitor, Convert
Once your keywords are chose and your Ads set up, IMCD will spend 30-60 days monitoring and testing your keyword and Ad combinations to, optimize your campaigns for higher conversions at a lower Cost Per Click (CPC). We will also make landing page suggestions for your PPC Campaign to better convert visitors to sales.
IMCD creates custom landing pages for its Clients to help convert visitors to leads. We perform split-testing on various elements of a page from the Call to Action (CTA), the copy (benefits for visitor), the colors, the images, the button and the form elements. This cutting edge technology lets us test the elements that make up your landing pages on a granular level in an effort to help determine the most effective landing page for your PPC Campaigns.
IMCD provides ongoing monitoring of your PPC Campaigns to help Optimize Conversions and keep your budget in check. When monitoring your campaigns we can update Ad Copy, Refine Keywords, Refine Keyword Bid costs and make landing page suggestions.
Google Remarketing & Display Network
IMCD can set up its customers with PPC advertising as well as Google’s Remarketing program. With Google’s remarketing, you can reach customers who have already visited your site by showing them your ads across the relevant websites that participate in Google’s Display Network. It’s a cost effective way to display your ads to people already familiar with your website. Google ad retargeting is powerful internet marketing technique because it allows you to stay connected with your target audience, even after they leave your site.
More than 1.4 billion people use Facebook and more than 900 million visit Facebook every day. With your Facebook Ad, we can help you choose your target audiences that see your ad by location, age, interests and more. With Facebook Ads, you choose the type of people you want to reach and Facebook delivers your ads to them. This makes your ads more relevant for the people who see them and brings you the results that count.
Free SEO on New Website
Click on the button below and let us know you would like to receive the FREE SEO Limited Offer on a NEW IMCD Website.