Secret To Beating National Real Estate Websites

Real estate agents can feel they are up against a Goliath competing against national real estate websites. However, national sites have an Achilles heal that local real estate agents can advantageously use to improve their Internet marketing presence. National websites usually rely on feeds from brokers and are at the mercy of how much information the broker provides.

The secret weapon of real estate agents is to provide a feature listing tool on their website where they control the amount of information and the number of listings in their local market and add their local IDX feed to their websites. The common complaint of national website visitors is the incomplete listing information leaves them traveling to several websites to gain as complete a picture as possible of properties available in the real estate markets and neighborhoods that interest them.

IMCD Web Design offers real estate web designs that are flexible to the local market and needs of real estate agents. By integrating Featured Listings and IDX or MLS feeds into the real estate web design, potential clients never have to leave your website to get the lay of the land.

Real estate broker websites have found IMC web designs useful for adding a gallery of their agents that ties their agents’ bios to their listings in the Featured Listing database. This allows clients two points of entry to properties – one by property search criteria and the other by an agent’s listings.

If your real estate Internet marketing campaign is in need of online tools to compete with the national sites, talk to IMC’s real estate web design sales team about our custom real estate websites and semi-custom web template designs. IMC’s business web designs are affordable, effective and designed to successfully generate sales leads for your local real estate company.