Secret Key to Focused Real Estate Blog Writing

by | Feb 9, 2008 | Real Estate Blogs

effecting-blog-writingWriting entries for your real estate blog or neighborhood news articles for your website can remind you of writing papers for school. The similarity is not far off, since the same keys that applied to writing a good paper apply to your entries and articles.

Outlines are a key tool to your blog writing for several reasons. Outlining your real estate blog:

  • Keeps your entries from trying to cover too much ground (and sometimes losing the point),
  • Creates a road map for several articles in a row, and
  • Shows you when you’re initial subject is evolving into a second or third.

The trick of using outlines effectively is to trust that you can always write more on a real estate subject than you think you can. Take any real estate topic you can write about and write down three headings of areas to cover. Then take each of those headings and create three subheadings. Each of these subheadings can be turned into a real estate blog entry or article on your website.

Effective real estate blog entries convey one thought to your website readers. Have you ever noticed what happens when you ask someone more than one question in an email? Personal research has shown, that no matter how brilliant your email recipient is, 92.36% of the time, they will only answer the first question. Similarly, on a blog entry, keep in mind that once you present your great idea, concept or insight, your reader’s eyes may continue to travel down the text, but their mind stepped away to chew on your idea.

The blog writing guidelines of being informative, on topic, unique and keyword rich always apply, but the hardest task is staying focused and creating bite sized pieces of information. Since the nature of real estate blog writing is that you sit down, let loose with stream of consciousness writing, and capture your thoughts as they come. This is excellent for getting the creative juices going.

Once all your thoughts are out, tighten them up, check that the verb tenses all match and that you aren’t switching between first and second person. Then, even mentally, outline the entry. You may have two or three entries. Once you do your outline, you can see if there are areas to flesh out better, get background data on, or to add a story to illustrate a point.

A little school-like discipline in your blog writing should reward you with increased traffic to your real estate website due to higher search engine ranking.


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