Real Estate Web Designs For That Unfair Business Advantage
Realtors just starting out with their personal real estate websites may be daunted by the task of gaining visibility in a mature online market. However, what agents have in their favor is the level of entropy in the online marketplace. IMCD Web Design (IMCD) has created Realtor websites that have achieved success in breaking into the search engine ranking by leveraging key elements in the web design. Why do these key techniques work time and again to drive successful real estate website launches?
The “if it is not broke, don’t fix it” psychology rules online website maintenance and upgrading thinking. Successful brokerage firms and agents put up websites and update listings, but they don’t usually have a pain point to update the website’s underlying technology until the traffic has already moved away.
IMCD constantly upgrades the unseen, “under the hood” web design architecture of our real estate websites to give our clients the much sought after “unfair business advantage”. In online marketing, advancing web design technology and adherence to ever evolving web standards always penalizes the static first-to-the-field websites. New real estate web designs, by their very nature, have an advantage in the this developing online market.
The best way to assess your real estate website, is to think in terms of “if I was to relaunch today, what would I do differently?” With this mindset, real estate agents can always entertain ideas that will improve their website, for example, adding more interactive Web 2.0 features like blogs or online surveys. The worst mindset to have about your website is to see it as a static marketing investment, like a billboard or bus stop bench. Static marketing in the online market is always left in the dust by actively updated websites.
After technology, comes the keywords targeted in the content. Newer keyword research detects the shifts in home buyers’ and home sellers’ search patterns allowing real estate agents to recast their marketing in the way searchers are looking. If certain keywords are dropping out of your tracking results of keywords used by web visitors to find you, it is an early warning that either the market has shifted or you need to fine tune your keyword placement.
If you are ready to launch your new real estate website or replace your old technology website, contact IMCD’s cutting edge web designers. We know what it takes to give you an unfair business advantage!
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