As a Web Design Company, IMCD uses website SEO and search engine optimization techniques to achieve high search engine placement of our professional web designs and real estate web design for business professionals and real estate agents. Our successful SEO strategies have increased our clients sales and ROI by obtaining highly visible placement in the search engine rankings - usually on the first page.
Our search engine optimization starts with your website's architecture and continues through with its graphic design elements to the most advantageous copy writing or editing of your content. Many of IMCD's real estate web designs regularly appear on the first page of Google search results - a consistency that brings our real estate website clients profitable returns in their very competitive local markets.
IMCD's Internet Marketing services include:
Search Engine Optimization
IMCD's SEO services only utilize "white hat" or ethical optimization techniques to get your website ranking high on search engines, such as Google. Our search engine optimization goal is to get you a growing and consistent exposure to your potential Internet market - be it in real estate, mortgage industry, accounting or legal - without any downside potential of getting penalized by the search engines.
The final proof that a professional web design has the solid organic search engine optimization necessary to deliver a high return on your web investment is that your website ranks high in the search engines' results. The most important search engine is Google. So many web searches are done with that search engine that "googling" has become a new verb!
IMCD's search engine optimization is making sure that your web site has the inherent features such as title, content, keywords and relevant links to other web sites that search engines factor when they index your website. Google offers some SEO tips to professional and real estate web designers, and SEO companies such as IMCD regularly test and assess Google's ranking methods and working with other SEO experts who experiment with their test websites.
Search Engine Marketing Campaigns
SEM, PPC, or paid inclusion advertising is marketed through the search engines and secondarily with individual websites relevant to your professional market. SEM is mostly is done with Google's Adwords or Yahoo's Search Marketing, since they command the greatest Internet search usage. In a nutshell, PPC ads target keywords relevant to your market and have your advertisement placed on the search results page for those keywords.
How high you are on the PPC list is determined by how much you are willing to pay for each click. When web searchers click on your ad, they are taken to your business or real estate web site. The search engines charge your business for those leads. PPC ads are a fast way for brand new websites to get high visibility on search results.
Banner ads are similar to magazine ad placements. Size and placement affect the cost and visibility. Many websites have a rotating banner position for affordable online marketing. Your banner ad is shown on a rotating basis as visitors browse the page. Banner ads allow you to add images or Flash slide shows to attract attention and drive traffic to your website.
Website Submission
IMCD submits all our client's professional websites and real estate web sites to the major search engines. Following search engine submission, the web site's keywords are monitored for their standing in the search engine results. You, the real estate agent or website owner, get a report on your website's ranking to track your business website's ascendancy on the search engines.
Web Design and Organic Search Engine Ranking
Your search engine marketing exposure begins with your web site's foundations. It is critical that your professional or real estate web site design be search engine optimized. Your best opportunity to affordably attract the largest amount of warm sales leads is from your web site naturally appearing high in the search engine rankings.
What are the benefits of investing in IMCD's professional and real estate web designer skills? No matter how many newsletters, blogs, books or websites you consult, the fact is that about 63.7% of search engine optimization (SEO) happens in the initial coding and content writing of your website.
Research Shows Lack of SEO Undermines Best Efforts
IMCD always learns from reviewing why other websites succeed or fail in search engine ranking. Curiosity as to why some very attractive websites do not have high search engine ranking causes us to examine the underlying code. IMCD found that failure to rank highly was due to the web designer's professional strength in one area of website design, but not in SEO. Since the nature of a website is largely graphical, many web designers have very good graphics background. Other web designers have transitioned their marketing skills from direct marketing or other writing intensive marketing avenues to the Internet. Graphic design and effective marketing copywriting are tremendous assets to a successful web design as long as they are balanced out with SEO skills.
IMCD's crafting of our SEO skills with our graphic design and web content writing experience has created a list of clients whose attractive real estate website or small business web sites rank highly on the search engines. IMCD concentrates on staying up with the latest in SEO techniques, not just by following SEO experts, but by continually experimenting with nuances in our professional web designs and content to see what SEO tweaks bring better results.
Drawbacks to "Rank on First Page Fast" Market Pitches
IMCD always steers its clients away from "black hat" search optimization techniques. Internet marketers regularly call real estate website owners and offer their sure-fire SEO services to help get your website top ranking on Google - sometimes even guaranteeing their results. These guaranteed approaches are usually "black hat" techniques that get your page to Google's first page of search results...just before its meteoric descent into nowhere and Google ceases to index it.
IMCD's Successful SEO Strategies = Search Engine Visibility and Sales Leads
Working with professionals never guarantees an overnight ascent on Google, but from IMCD's experience, our real estate web design and professional website clients who implement the SEO strategies we recommend after the launch of their business websites, find themselves consistently climbing up the search engine results and attracting more sales leads.
Contact IMCD to maximize your search engine optimization in your Internet marketing program!
