Land Company Capitalizes on Custom Real Estate Web Design
The IMCD custom design website for this client ranks on Page One in Google in four states. A combination of factors contributes to the chemistry that compels a well-engineered SEO web site design to rank highly in the search engines for many search terms.
Every site built by the IMCD web design company comes with a stats package that allows clients to monitor visits to the website. This package includes Graph Summaries of the visits to the website and a Referral Drilldown that breaks down how people arrived at the website and through which search engines. In addition, the client is given tools with the ability to add the most effective, timely keywords and content to the website over time.
During a two-week period in July 2011, the land company website averaged 8695 hits per day, totaling 364 sessions per day viewing an average of 1536 pages. The website experienced 23 average hits per session and an average visit time of over six minutes.
The IMCD generated report shows how each session began – whether in Google.com, Facebook.com, Youtube.com, Bing.com and other search engines – or if the searcher typed in the specific website name into the URL box.
In the case of this land company client, about 70 percent of hits came through Google.com and almost 10 percent each from Bing and Yahoo. They others came from many smaller search websites.
The report also reveals that the exact keywords used to achieve the incoming sessions vary. This is important information to glean which search terms to include in website content.
The SEO design website for this land company is able to capture interest in a variety of keywords. It also captures the traffic from specific land and ranches if they are added to the website.
This ability allows the client enormous freedom to capture leads in the organic search engines. Other website design companies may not achieve this result, forcing their clients to spend tens of thousands of dollars on pay-per-click placement in the search engines for each specific keyword.
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