Common Sense Approach To Investing In Your Real Estate Website
Planning to invest in your own real estate agent website? Are you getting the leads you expected from your present real estate website investment? IMCD Web Design continually assesses its real estate websites and the best real estate websites in the industry in order to create websites that bring our clients a financially rewarding return on their website investment. We evaluate what works the best for both search engine ranking and converting hits to leads on the site.
IMC has found that websites need three components to make them successful – like the three legs on a stool. IMC judges a real estate website’s success on two key points: visibility on the search engines and “sticky” copy and graphics that turn visitors into warm leads. Both elements are necessary for real estate agents to realize a return on their website investment.
The first component is search engine optimization (SEO). SEO permeates both the hidden code that is the realm of the website designer and the way the content is presented, which is handled by both the website designer and, to an extent, the website owner. The real estate website designer traditionally incorporates the SEO in building the original website. The website owner takes SEO into account with their keyword usage in their articles or blog entries.
The second component is websites structure. The website’s structure is taken care of by the website designer. This includes navigation and internal linking that is easy to use for the home buyer or home seller visiting your site as well as keyed to allowing the search engine to know which are your most important pages.
The third leg is the website content. The first two components are largely handled when the website is set up. The third component is key to making the most of the first two components. Real estate website designers usually make sure that there is informative and SEO content on the initial website. However, search engines incorporate a websites “freshness” and rank websites higher in the search if they have recently added content. Website owners who regularly invest the time and effort to add content to their sites, through their real estate blog or adding articles, are actively working to improve the success of their website.
Keeping these three components in mind will help you judge what elements you need in your website to be competitive in your particular market. It will also help you eliminate real estate website packages from your consideration that do not take all three components into account. IMC includes all three components in even our most basic AgentSelect website. We provide our clients more than a website, we provide one of the best tools in a real estate agent’s lead generating toolbox. In this age when most home buying and selling research is first done on the Internet, sometimes for six weeks, before an agent is contacted, a visible and attractive website is a must. Contact us when you want to increase the return from your Internet presence.
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