Real Estate Web Design Blog

Real Estate Web Design Blog

Real Estate Website Marketing Blog for Realtors

Archive for the 'Search Engine Marketing SEO' Category Grouped Archives

Business Web DesignAfter IMCD launched two extremely successful real estate websites for this businessman, the client wanted something completely different.  The former policeman contracted IMCD for a third custom design website – this time to sell helicopters and charter helicopters.

The IMCD web design and development company built the helicopter website linked to the first and seasoned website to take advantage of its existing high Google rankings in the state of Colorado.  The client subscribes to the IMCD Monthly Optimization Program and the IMCD Blog.

The website ranks high for a very long list of metropolitan cities and search terms.  Its new helicopter website business also ranks high in the Google searches:

  • Ranked #1 in Google for keywords “Denver helicopter sales”
  • Ranked #1 in Google for keywords “Denver Colorado helicopter sales”
  • Ranked on Page #1 in Google for keywords “Denver Colorado helicopter”
  • Ranked #7 in Google for keywords “Denver Colorado helicopter charters”
  • Ranked #7 in Google for keywords “Denver helicopter charter”

Consequently, this client has never used pay per click.  All leads come from organic search placement in the search engines.

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IMCD web design company specializes in assisting clients to have success search engine marketing.  Since 1996, standing out in the crowd of web site design firms, IMCD has created successful, award-winning websites for professionals from many fields.  It is not unusual for clients to receive a dozen quality leads a day.  Some have closed 50 to 150+ deals in a year from website leads.  Realtor® clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients.  His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 303-688-1331.

IMCD Web Design CompanyMost clients of IMCD Web Design company never spend a dime on pay-per-click advertising. Those who follow the advice of our web design development company have especially positive results obtaining visibility and leads.

Businesses who are researching which web design company to hire may be learning about the benefits of SEO web design for the first time. SEO stands for Search Engine Optimization.

Not all website design firms are equal. Our SEO web design company works with clients to create handsome and functional websites. Engineered to provide maximum ranges of searchability, our website pages, monthly optimization programs, measurement tools, follow up, and up-to-date consultation make it possible for clients to achieve high search-engine rankings.

For example, websites for real estate clients that are found on Page One in Google subscribe to IMCD’s Content Management Tools and SEO Programs:

1. Monthly Optimization Program
2. Featured Listing Tool
3. Neighborhood News Tool

The tools provide the clients with the capability to add website pages by adding information themselves.

Recently, we took a look at how their websites are faring for some popular keywords. These clients ranked #1 and #3 for one keyword phrase, #9 and #10 for another, and #7 for another. Another real estate client ranked #5, #2, and #9 for top keywords in his area.

These results are all organic placement. None of these sample clients are throwing money at pay-per-click.

For more information about how our web design and development company can help your business, call IMCD at 303-688-1331.

IMCD stands out from competitive website design companies for our custom website design and an SEO management program that favors the organic climb in search engines.

For example, the following IMCD client began with IMCD web design firm in 1998. A Colorado real estate agent, the successful client has closed over $145 million in home sales from his IMCD website. Now retired, he leases his website to a local Realtor.

The elaborate SEO web site design is compelling as a business development tool. In the case of this website, the real estate agents are busy servicing 10-15 guest book leads a day. Each month, the site averages approximately 2 million hits and 90,000 unique visitors.  It generates over 11 million hits a year.

This agent never paid for pay-per-click rankings in the search engines. All of his top search engine results come through organic searches.  For more than six years, the website consistently ranks on Page One in Google: for Denver Colorado homes and for Denver Colorado real estate, and #1/2 for Denver Colorado real estate for sale, plus other search terms such as Denver CO homes, Colorado rental property, and Colorado rental properties.

In addition, the website holds multiple top positions in other search engines such as MSN and Yahoo. In 2011, an SEO report run by IMCD shows the following listings: 2 in the first position, 11 in the top 5 positions, 22 in the top 10 positions, 38 in the top 20 positions, and 53 in the top 30 positions. The website consistently beats out Trulia.com, Realtor.com, the local MLS, and Craigslist for many popular keywords.

The client attributes his success to the IMCD website technology and design. His national company featured him as guest speaker during several national mega conventions with thousands of real estate agents in attendance.

After experiencing excellent results from this first website, this client subsequently contracted a second real estate website in another real estate market which he leases out. He currently has a third website in the field of his hobbies.

Since 1996, IMCD has created successful, award-winning websites for professionals from many fields. Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 303-688-1331.

California Real Estate Web DesignProgrammed to assist the real estate website placement across the search engines, the IMCD custom website design for a top Realtor incorporates outstanding professional web design with customer-friendly real estate shopping features. RE/MAX voted this client #1 agent in the office.

A successfully managed SEO web site design such as hers can migrate to the top of the search engines without necessitating the costs associated with pay-per-click marketing. Utilizing an existing website domain name, the client added the Article Manager Tool, our Blog, Broker IDX and mapping, plus Social Media buttons. Each of these features over time enhances the organic search capability of the real estate website design.

Here is what she had to say just days after the launch of her new website. “I want you to know that I’m thoroughly delighted with my new IMCD website and with the increased traffic it is already generating after going ‘live’ just over a month ago!

“I have realtors from around the country calling me weekly with both Buyer and Seller referrals – I have Buyers contract me via my website in numbers on an almost daily basis – a level of web traffic and business that I have not ever seen in the 8+ years I have had my previous site – a testimonial to the design and look and feel of your product.”

“I have just hired a Transaction Coordinator in order to free up time for me to pursue all these new business contacts and see myself having to hire an assistant or perhaps even a Buyer Agent fairly soon so that I may keep up and take full advantage of the business generated by your website!”

This client pays attention to her website, regularly adding listings and articles about relevant topics and You Tube property videos.  She incorporates a variety of popular keywords and links to pages within her own website.

In a recent email, she continues, “Your site is working well – I’m swamped with inquiries – working on 7 transactions at the moment all by my lonesome and referrals/leads seem to be increasing in numbers from all over the country.”

IMCD web design company readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, standing out in the crowd of web site design firms, IMCD has created successful, award-winning websites for professionals from many fields. It is not unusual for clients to receive a dozen quality leads a day. Some have closed 50 to 150+ deals in a year from website leads. Realtor clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 1-877-999-4623.

Colorado Website DesignThe real estate website created by the IMCD professional web designer for this resort real estate agent reaped immediate rewards. The Realtor landed a client the very first day that his new custom design website went online.

That lead turned into the sale of an $850,000 property and a $25,000 commission. In addition, the real estate agent closed 30-40 transactions the first year. The majority of the real estate sales came directly from his website. Having owned four prior websites, this Realtor® client quickly discovered the benefits of going with our IMCD web design company. With more staff, the Realtor said he could have followed up on more of the leads.

This Colorado real estate client has been with us since 2004. Six years later, he continues to enjoy many benefits from his IMCD SEO website design. In fact, the client recently closed a $2.5 million deal through the website. Simply put, the buyer left his name, phone number, and email address. The realtor responded and met with the individual looking for a home once and then our client closed the deal. This client is incredibly grateful for his IMCD website and the livelihood it helps generate. In his high-end market, he has more buyers than sellers contact him. He told IMCD that all of his business comes from the website.

The website that IMCD created boasts Page One Google ranking for multiple highly competitive keywords.

The client has subscribed to our Monthly Optimization Program. Our website design company provides a continually accessible very comprehensive statistics package.

The IMCD website design and SEO readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Our award-winning web designer brings a 25-year background in photography and design to our clients. The web designer’s resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business expand, call IMCD at 303-688-1331 or email us at IMCD Support.

With recent economic shifts and historical bankruptcies, personal real estate websites are realizing decided benefits as buyers move more from brand-driven consumers to relationship-driven consumers. Several reasons have been given, the rise of social media and the shift to women taking the lead in marketing decisions. Even with buyers looking for that personal touch, as of 2009, only 60% of Realtors had their own real estate website – 11% planning on it, but almost one-third of the Realtors were not looking to invest in their own online marketing.

Recently, well-branded banks and august financial institutions getting serious bailouts or buyouts have caused consumers to not put as much store in national brand names. Replacing national brands in the trust factor area is personal relationships. Real estate websites selling the services an agent or small company versus marketing on the coat-tails of a major brand are benefiting from this market shift.

With a shorter chain of command to give a marketing go-ahead, personal real estate websites with real estate blogs or web-based article manager software can more quickly adapt to market news. In 2009, only 7% of Realtors had a blog, meaning 93% of Realtors were not using one of the easiest to use content management and marketing tools to emerge in recent years.

Adding to both of these benefits is Google utilizing local business addresses to connect local news, blog entries and business websites to search results based on the geographic locations of Internet searchers. With good search engine optimization for local marketing, your blog entries are better situated to bring your real estate website visibility in your local market. Of course, increases in daily traffic also help websites rank in searches outside their local area.

IMCD Web Design has been at the forefront of providing real estate agents with their personalized websites for over ten years. With an array of customizable real estate website templates, Realtors can quickly find the web design that reflects their business. With options for integrating real estate blogs, listing integration, property and agent listing modules, these real estate websites are scaleable to meet single agent or large real estate brokerage website needs.

Contact IMCD Web Design and view our gallery of sales generating real estate websites and see how quickly and affordably you can improve your online marketing presence – with our graphic design, search engine optimization (SEO), ease of use for adding timely content and updating property information, as well as contact collection features. Make sure your real estate website is benefiting from our award-winning graphic design talents, proven effective SEO techniques, web coding to the latest standards and agent-friendly content management solutions.

IMCD Web Design is a company that works with small businesses, like real estate agencies, to provide complete website designs that fulfill the company’s different online marketing needs. With many web design clients, a recurring marketing theme is the business tries to replicate its brochure or newspaper advertising methods online, not taking into account the different medium.

Certainly various marketing areas are the same, such as content writing and graphic design. However, in the online marketing world, the way content is presented and graphic design is encoded rests, to a large degree, unseen elements that can make or break a website’s visibility in the search engine results.

Web designs for small businesses utilize search engine optimization techniques (SEO) to carry your message, not to your potential clients and customers, but to the search engines that are screening your website for your potential visitors. To market online as one would in a print ad is to miss the marketing to the gatekeepers of the Internet – and the biggest gatekeeper or search engine is Google.

Professional web designs by IMCD Web Design incorporate SEO principles in both the presentation of your marketing message (web content) and in the encoding of the images the make up your graphic design. When Google searches a business website created by our web designers, it knows what your marketing message is and what product or service your business is selling online.

Search engine optimization actually begins before any other step – the research for keywords and key phrases is a critical step in finding out how your potential clients are searching for you online. It should be a red flag to any business owner if their web designer treats SEO as an additional option or an element that can be taken lightly in the web design budget.

Simply put, experience has shown us that without SEO, your business’ web design is a futile investment – your website may have the most captivating marketing buzz and the most eye-catching graphics, but never show up on the search engine results. Similar to the tree falling in the forest with no one around, does it make a sound, if a website is launched on the Internet with no SEO to focus the search engines on its main marketing message, will the marketing message get heard? Not likely.

For your custom or semi-custom web design that utilizes all the many facets of a successful SEO campaign as part of your complete website design, contact our professional web design specialists to see how quickly you can get your business’ online marketing campaign going with a top-notch graphic design matched with cutting edge SEO techniques.



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