IMCD website design works hand in glove with clients to help each of them achieve their business goals. In 2006, IMCD built a real estate website design specifically for someone specializing in real estate and land auctions in the United States. Three years later, the client ordered a second, more elaborate real estate auction website for the entire USA.

This client loves the two search-engine-friendly websites and actively participates in maximizing the SEO capacity of the internal website design. The new website is now ranked on page one in Google for several very competitive search terms. Empowered with these highly effective websites, the client is now acclaimed as:

• #1 agent team out of 4400 teams in his nationwide company for auctions
• #2 agent team in his company for real estate
• Featured speaker at company events
• A great assistance to boost company sales over $2 billion in 2010

IMCD’s website designs readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Many clients receive 10 to 15 quality leads a day. Some clients have closed from 50 to 150+ deals in one year from website leads. Realtor clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 100 & 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 1-877-999-4623.

The real estate website created by the IMCD professional web designer for this resort real estate agent reaped immediate rewards. The Realtor landed a client the very first day that his new custom design website went online.

That lead turned into the sale of an $850,000 property and a $25,000 commission. In addition, the real estate agent closed 30-40 transactions the first year. The majority of the real estate sales came directly from his website. Having owned four prior websites, this Realtor® client quickly discovered the benefits of going with our IMCD web design company. With more staff, the Realtor said he could have followed up on more of the leads.

This Colorado real estate client has been with us since 2004. Six years later, he continues to enjoy many benefits from his IMCD SEO website design. In fact, the client recently closed a $2.5 million deal through the website. Simply put, the buyer left his name, phone number, and email address. The realtor responded and met with the individual looking for a home once and then our client closed the deal. This client is incredibly grateful for his IMCD website and the livelihood it helps generate. In his high-end market, he has more buyers than sellers contact him. He told IMCD that all of his business comes from the website.

The website that IMCD created boasts Page One Google ranking for multiple highly competitive keywords.

The client has subscribed to our Monthly Optimization Program. Our website design company provides a continually accessible very comprehensive statistics package.

The IMCD website design and SEO readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Our award-winning web designer brings a 25-year background in photography and design to our clients. The web designer’s resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business expand, call IMCD at 303-688-1331 or email us at IMCD Support.

Effective real estate web design captures the essence of your property services message in an attention-arresting fashion, ranks high on search engine results and consistently generates sales leads.

When examining your own website or preparing to invest in a new real estate website, these web design elements are key to your successful online real estate marketing.

1. Search engine optimization (SEO). If a web design company offers SEO as an option, that is akin to asking you if you want to invest in an invisible or visible website. Doesn’t make much sense to produce all the copy and round up all the images for a website not many people will find. SEO is necessary to get the search engines to find and index your website. Effective real estate web design incorporates elements into the foundational architecture of your real estate website.

2. Use of Cascading Style Sheets (CSS). This overlaps the SEO area since styles are used to highlight keywords and web page content. By removing the styling language off page your web page is A) more in conformance with current and future web coding standards and B) offers a higher content to code ratio for the search engines. Minimizing code and maximizing your real estate content is key to improving your website’s standings in the search results.

3. Graphic Design. Balanced graphic design is important since it has the ability to positively or negatively affect both your search engine standing and market appeal to visitors. Gorgeous real estate websites that are 100% Flash graphic design err on the side of super positive marketing appeal, with extremely negative search engine ranking capacity. A Flash design, though very effective graphic showcase tool is best used as part of the design, since it blinds the search engines to the text information contained within the graphic.

On the other-side of the spectrum is the sites that rank high due to savvy SEO, but have the eye appeal of a DOS-era video game. These may be OK for an engineering website, but superb graphics remain the bar to meet for real estate web design.

4. Contact Forms and Information. For sales lead generation, providing as many contact information points is key. How a contact form is presented – before reviewing listings or as needed for answering questions – plays a major role in whether the form gathers information or serves as a lead gathering deterrent.

IMCD Web Design has years of experience balancing these four elements in our highly-ranked real estate websites. Contact us today if you need a real estate website that is an effective sales lead generating tool.

With recent economic shifts and historical bankruptcies, personal real estate websites are realizing decided benefits as buyers move more from brand-driven consumers to relationship-driven consumers. Several reasons have been given, the rise of social media and the shift to women taking the lead in marketing decisions. Even with buyers looking for that personal touch, as of 2009, only 60% of Realtors had their own real estate website – 11% planning on it, but almost one-third of the Realtors were not looking to invest in their own online marketing.

Recently, well-branded banks and august financial institutions getting serious bailouts or buyouts have caused consumers to not put as much store in national brand names. Replacing national brands in the trust factor area is personal relationships. Real estate websites selling the services an agent or small company versus marketing on the coat-tails of a major brand are benefiting from this market shift.

With a shorter chain of command to give a marketing go-ahead, personal real estate websites with real estate blogs or web-based article manager software can more quickly adapt to market news. In 2009, only 7% of Realtors had a blog, meaning 93% of Realtors were not using one of the easiest to use content management and marketing tools to emerge in recent years.

Adding to both of these benefits is Google utilizing local business addresses to connect local news, blog entries and business websites to search results based on the geographic locations of Internet searchers. With good search engine optimization for local marketing, your blog entries are better situated to bring your real estate website visibility in your local market. Of course, increases in daily traffic also help websites rank in searches outside their local area.

IMCD Web Design has been at the forefront of providing real estate agents with their personalized websites for over ten years. With an array of customizable real estate website templates, Realtors can quickly find the web design that reflects their business. With options for integrating real estate blogs, listing integration, property and agent listing modules, these real estate websites are scaleable to meet single agent or large real estate brokerage website needs.

Contact IMCD Web Design and view our gallery of sales generating real estate websites and see how quickly and affordably you can improve your online marketing presence – with our graphic design, search engine optimization (SEO), ease of use for adding timely content and updating property information, as well as contact collection features. Make sure your real estate website is benefiting from our award-winning graphic design talents, proven effective SEO techniques, web coding to the latest standards and agent-friendly content management solutions.

Your real estate website can take advantage of the current market conditions. Drayton Bird, a British advertising legend said, “Good times breed bad habits. Bad times breed good habits.” This is true in online real estate marketing also. What are the good habits that can be improved in real estate market downturns?

1. Utilize your real estate blog on a weekly basis – or if you do not have a blog, get one.
IMCD Web Design has long offered a real estate blog option for integration into your customized web design. Ingraining the habit or discipline of weekly adding content to your real estate website adds more reasons for people to visit your site regularly, builds your image as a real estate expert and improves your website’s search engine optimization.

2. Maintain your listings as up-to-date as possible.
Web visitors quickly form the opinion that a website with old material is a marketing after-thought and migrate to websites that are kept up-to-date. Unfortunately, they do not give you any customer feedback before leaving your website, so this is an area you have to trust the web visitor behavior studies. As time consuming as it may be, establishing the good habit of listings maintenance pays off in visitor retention and website trustworthiness.

3. Similar to Habit #2, maintain your external website links.
At least quarterly, do a review of your external website links to make sure none have changed. One area to always check is links to government websites. It is our experience that, possibly due to personnel changes that happen after elections, government websites have often had major web design changes that turn all the old page addresses into “page not found” errors.

4. Improve your online writing skills.
Take the time to study what makes effective headlines, opening sentences and web content so your blog entries improve their sales lead generation aspect. There are also articles on the web on how to improve the SEO aspect of your blog writing. The way your real estate blog’s content is presented can mean all the difference in the world for how well it ranks in the various search engines’ results.

However, all the good web habits in the world can’t overcome bad web design. If you need a strong foundation for your online marketing, contact IMCD Web Design and see how our real estate web design or our business websites can improve your sales lead generation.

IMCD Web Design is a company that works with small businesses, like real estate agencies, to provide complete website designs that fulfill the company’s different online marketing needs. With many web design clients, a recurring marketing theme is the business tries to replicate its brochure or newspaper advertising methods online, not taking into account the different medium.

Certainly various marketing areas are the same, such as content writing and graphic design. However, in the online marketing world, the way content is presented and graphic design is encoded rests, to a large degree, unseen elements that can make or break a website’s visibility in the search engine results.

Web designs for small businesses utilize search engine optimization techniques (SEO) to carry your message, not to your potential clients and customers, but to the search engines that are screening your website for your potential visitors. To market online as one would in a print ad is to miss the marketing to the gatekeepers of the Internet – and the biggest gatekeeper or search engine is Google.

Professional web designs by IMCD Web Design incorporate SEO principles in both the presentation of your marketing message (web content) and in the encoding of the images the make up your graphic design. When Google searches a business website created by our web designers, it knows what your marketing message is and what product or service your business is selling online.

Search engine optimization actually begins before any other step – the research for keywords and key phrases is a critical step in finding out how your potential clients are searching for you online. It should be a red flag to any business owner if their web designer treats SEO as an additional option or an element that can be taken lightly in the web design budget.

Simply put, experience has shown us that without SEO, your business’ web design is a futile investment – your website may have the most captivating marketing buzz and the most eye-catching graphics, but never show up on the search engine results. Similar to the tree falling in the forest with no one around, does it make a sound, if a website is launched on the Internet with no SEO to focus the search engines on its main marketing message, will the marketing message get heard? Not likely.

For your custom or semi-custom web design that utilizes all the many facets of a successful SEO campaign as part of your complete website design, contact our professional web design specialists to see how quickly you can get your business’ online marketing campaign going with a top-notch graphic design matched with cutting edge SEO techniques.

Maximize your real estate web design with these four top content building techniques. One of your business website’s key search engine optimization (SEO) areas is keyword-rich content. Web designs with web-content adding features like integrated blogs or article managers give business owners user-friendly ways to quickly add content – both text and images – to their websites. Following these top content building techniques helps entrepreneurs make the most of their online marketing opportunity.

1. Testimonials. Each successful customer transaction can be an opportunity to get a testimonial. Testimonials are beneficial marketing aids because they:

• Are a third party validation of your service or products,
• Usually contains the benefit the customer received (versus the features you’re selling), and
• Quotes draw the reader’s eye, so the probability of the information getting read is high.

2. Press releases. Use your website as a press release outlet. Current information on sales, industry changes, new models, etc. keeps your website fresh. Also, by including model numbers on hot sellers, you target keywords that are highly specific  to your product offering. These keywords generate high quality sales leads. An article manager included in your web design is a great place to ad newsworthy content.

3. Comments on your market. By utilizing Google or Yahoo as a news reader, you can use keywords to get an alert when news stories come out on areas that affect your business or your market. With your web design integrating a blog into the website’s structure, you have a powerful tool for getting information out in a timely manner. Doubly beneficial is the blog software automatically notifies the search engines that new content is available.

4. Originality. Create web content using your own words. Borrowing ideas is a time honored practice, however lifting web content wholesale is counter productive. Not only do you run counter to copyright infringement laws, but the search engines usually disregard duplicate content. In recent testing, it was found that Bing was more strict than Google at discarding duplicate content websites, (which is one reason Bing search results are often more relevant and helpful). Don’t undermine your professional web design and content with non-original works.

If your current business website does not have the infrastructure that makes is easy to add web content, contact IMCD Web Design. Our professional web designs are adaptable to many business ventures and created with your online marketing and SEO needs in mind.