Is your real estate websites design targeting one of real estate’s growing niche markets? Builders, interior designers, home stagers and real estate agents detecting this growing real estate market have begun tracking women’s buying habits and criteria. Real estate website designs that are tailored their website or a category in their real estate website blog are positioning themselves to serve an affluent buying market.

How large is just the single woman real estate market? According to the National Association of Realtors, single women are purchasing 25% of the homes sold. That is not including married couples where the lady of the house has a major go/no go power in the buying decision. In short, it is a sizeable market you want your real estate website to serve and attract.

Several immediate ways to adopt your Realtor website to the female buyer is to add a category to your real estate blog that picks neighborhoods and housing styles that are favored by women. Similarly is to know what features of the home are of importance when creating your featured homes for sale listing entries. A few pluses are laundry rooms on the first floor, windows over the kitchen sink to keep an eye on the neighborhood, walk-in closets, lots of natural light, and any security feature enhancements. In close-knit neighborhoods, front porches are finding a resurgence in popularity as a place for neighbors to gather informally and a place for the children to meet.

Another factor supporting using your real estate website to cater to the women market is that the working woman financially survived the market downturn better than men. In 2009, women surpassed men for the first time in percentage of the working labor market. Men lost their blue collar jobs 3 to 1 to women and white collar workers in a 2 to 1 ratio.

IMCD Web Design offers an array of real estate website templates that offer marketing benefits to real estate agents targeting niche markets including the single woman market. From color themes, market targeting integrated blog or article manager options to custom Flash sideshows, IMCD Web Design templates provide a professional web design foundation for your online marketing campaigns. Contact our web design experts today or view our array of successful real estate website templates.

Business owners looking for a web design that meets their company’s needs face a tumultuous Internet marketplace. In a market populated with one-man shops to Madison Avenue marketers with a web design division, business owners quickly find out, there is no standard pricing.

The best way to define what a good web design is worth is to first list what you want your web design to do for your business. The most common attributes of a web design is to get traffic from the search engines, provide your contact information, serve up captivating web content about your goods or services, and draw potential clients to your store or contact information for your services.

Though ready template websites may be attractive for their low price, they do have a few downsides as a professional web design: business owners untrained in creating websites are left to fill in all the web content, search engine optimize the content and add in any optional graphics. A quick review of template sites will show you that most business people understand very little about search engine optimization and don’t have the time to fill in all the various pages. Unfortunately for the marketing investment, most template websites do not rank high on the search engine results.

In reality, you should consider a professional web design company. In contemplating the cost, simply review what would be a good return on your investment – how many customers buying your basic product or service would cover the cost of the website. Basic business web designs in the neighborhood of $2000 to $5000 are the ballpark pricing for web designs that are customized to your business and meet all the SEO, graphic design and web content needs that businesses have.

IMCD Web Design has the experience of producing custom web designs for many types of businesses – designs that are providing their owners with a steady stream of online clients. If you have tried the paths that lead to Internet marketing invisibility, it is time you contacted our web design exerts and see how quickly you can improve your online marketing. A good web design is worth a lot…of new business.

Professional real estate web designs are more than great graphic design, attention-arresting copy and search engine optimization (SEO). It is the balanced integration of these factors that creates a web design that is greater than the sum of its parts.

IMCD Web Design has over a decade of experience creating web designs that bring our customer traffic, traffic that stays on the website and delivers contact information.

The three hurdles that prove the worth of a professional web design are:

1. Does it rank high on the search engines for the main keywords and long tail keywords?
2. Does the content attract the visitors to view more than one page? And
3. Does the credibility factor plus the marketing pitch move the visitor to provide their contact information?

In reviewing various real estate web designs for Realtors, one factor stands out: not all professional web designs are equal. Usually the web designers have a bias towards SEO, graphics or the run-on sales letter approach. IMCD Web Design stands out as a professional web design company in that its websites are balanced in design: no one area takes over and no area of website optimization is left out.

From our semi-custom template designs for businesses and real estate agencies to our totally custom web designs, we have the SEO in place to get your website ranking, the balanced use of Flash graphics and overall graphic design to capture your visitors attention and the web content to keep their attention.

With a professional web design and easy to access to your contact information, your website has a high “credibility factor”. Our clients’ track records have proven that when visitors arrive at your contact form, a high percentage will give their contact information and information on their specific needs. What is more, the contact information is not hosted at a third party on-line contact management website. All the information goes directly to you and you have full control of your email list.

With buyers thinking through their purchases more thoroughly in the current economic cycle and using the Internet to research their buying options, you owe it to your business to have the best web design with the best return on investment you can. Contact our sales department to see which semi-custom to custom professional web design fits your needs best.

Real estate websites are now not an option for reaching the largest and growing market of home buyers and sellers. In California, the California Association of Realtors found that in the last year, 60% of the sellers were under 40 years old. Most of these interviewed at five or more real estate agents before listing their homes.

What does this demographic shift mean to your real estate website? The younger the buyer or seller, the more apt they are to have a habit of using the Internet as their primary source of research and communication. Having a real estate website that ranks high on the search engines and has the professional web design to attract and hold a visitor’s attention is becoming the key to the success and profitability of your business.

In the age of electronic relationships, your “About Us” page should no longer be a five minute exercise in providing a timeline of your work, but a carefully crafted component of your real estate website. Selling your services has always been about building relationships. By investing time and effort in your bio, your story can fulfill an invaluable service of building a potential client’s trust in you. From recent research, a well-written bio will also lift your real estate website above how most Realtors are wooing clients online.

In the population under 30, email is almost passe – they use their social networks, like Facebook, to send their electronic messages. As social media gains a greater foothold as a communications hub, real estate websites making use of a real estate blog can utilize the technology to tie into these social networks. Tracking the large investments businesses are making in companies like Facebook, one finds out that their high valuation is due to the fact that they are quickly becoming the information pipelines for the next generations.

IMCD Web Design has expert experience that is a balance of mastering the latest Internet marketing technology and consistently creating real estate websites with proven graphic design principles. Place your future success in the hands of professional real estate website designers. the Internet market is a tumultuous market place, which is good news for real estate agents just launching their won websites and Realtors looking to relaunch their websites to gain better search engine ranking by meeting current search engine optimization, social technology and website architecture standards.

Real estate web design for long term sales planning uses an option that also bolsters a real estate agent’s website’s search engine optimization. While a real estate web design that incorporates featured listings and MLS search tools addresses the immediate homes for sale market, savvy Realtors that make use of blogs and article manager options in their web designs use their marketing an area to improve their website’s real estate market keyword and information content.

The time spent researching and adding web content to article managers or real estate blogs pays off on two fronts. First, the creation of new, expert information for potential and past clients creates traffic to your website. By broadening your scope from individual properties to various neighborhoods and mini-economies in the city, real estate agents create a broad property-selling palette that the current properties for sale serve as the current window dressing.

The second area of benefit is the ability to create articles targeting your major and long-tail keywords. If you review area real estate web designs that have solid placement high in the Google, Yahoo and Bing search engines, many have blog entries or articles on the area’s highlights, not just the available listing of homes for sale. The saying that “content is king” holds true for the real estate Internet market as well as for all other markets.

IMCD Web Design has a long history of creating websites that meet real estate agents’ and brokers’ needs for providing Internet visitors information on listings as well as neighborhood news. Each custom real estate web design, as well as the semi-custom template designs, have the options of adding a blog or article manager into the website.

Driving traffic to your website by commenting on other real estate blogs is a good idea, however, attracting search engines by posting blog entries on your own site is the best way to add value and drive traffic to your real estate website.

Adjusting to today’s shifting markets – different age groups, different buying habits – online marketing is statistically the best way to reach the growing next market of home buyers. Another benefit of using a real estate blog is its capacity to tie into social networks that are quickly becoming the information pipelines for the next generations.

Contact IMCD Web Design to bring your real estate web design up to today’s competitive online marketing standards. We have the web design that works well with whatever level of technical skill you have. Our blog and article manager options are very intuitive and user friendly. Call us today!

More home buyers and sellers are finding homes and agents from real estate websites. The latest figures from the California Association of Realtors (CAR) found 84 percent of buyers did serious shopping on websites, both to find homes and agents.

Looking into the statistics, online marketing of real estate services with a website is building your future client base today. Many Realtors report to the national Realtor survey that most of their clients come from referrals, which may lead people to believe working on referrals is the highest priority. It is a high priority, of course. However, looking at referrals from the consumer side, CAR found that only 18% of traditional buyers used agents from referral and only 2% of Internet-using homebuyers used referrals.

85% of Internet buyers found their agents online, either through a real estate broker website or the agent’s personal online real estate marketing site.

In fact, over 50% reported going online to find a brokerage firm and 67% to find an agent. This works out to somewhere between 67 to 72% of Internet buyers are not just looking for homes online – they are looking for a real estate agent.

Another difference between Internet and traditional buyers: None of the Internet buyers picked their agent from previous transactions versus 27% of traditional buyers. Given the large difference in these two figures, it is more likely that most Internet buyers are first-time home buyers, not that they are in a area or mood that called for a different agent.

This means three things for your real estate website:

1. Get one if you don’t have one or work to get your website up in the search engine rankings if you do have a Realtor website.
2. Your home page and “About Us” page is one of your most important selling tools, and
3. Providing “walk you through the process” real estate information is a valuable online marketing tool for the current online market.

IMCD Web Design has been creating top-selling real estate websites for agents across the US – websites that have a high ROI due to their ability to rank high in the search engines, provide home selling and home buying guides, multiple contact points and the ability to integrate blogs, article managers, list managers and IDX listings into the site. Contact us to make sure you are reaching the real estate market where it is looking – online!

Survey your real estate website to make sure your web content is reinforcing your sales skills in the key areas of: prospecting, lead follow-up, presentations, and closing.

Prospecting
Sales lead generation is the primary role of a real estate website – whether to gain new listings or clients looking for homes to buy for primary residence or investment purposes. Does your homepage content convey the benefits of using your real estate agent services? Do you have contact forms that ask enough questions to pre-qualify your lead, but not so intrusive that they turn visitors away?

Lead follow-up
A problem many agents and brokers have with their online prospecting is failing to institute a follow-up program, either by phone or just auto responder emails. If you have created a special email address to collect your online leads, make sure it is checked often, just as in all marketing lead gathering campaigns, speed of response boosts your image to the buyer.

Presentations
Does your real estate website allow you to easily post videos or slide shows of your property? IMCD Web Design (IMCD) offers custom and template real estate web designs that include blogs for ease of posting videos of your feature listing properties. IMC also offers a listings manager online software program that has a user-friendly front-end that allows agents to post and edit their property slide shows! Virtual tours allow a 24/7 online marketing presentation of properties in their staged condition.

Closing
A real estate library or home buyer and seller guides allows your clients and real estate website visitors to educate themselves on the areas of buying or selling a house. By having this guides on your Realtor website, you can include links to specific reports or articles in reply emails to your clients. This both drives traffic to your site and leverages your online reports built on agents’ real estate experience and insight.

If your real estate online marketing are not meeting all your objectives in these four key areas, it may be time to talk over upgrading your online presence with an IMCD real estate website. IMCD’s semi-custom  websites put the agent in the driver’s seat, controlling the frequency and quality of their ongoing web content building strategy with intuitive and integrated blog. The search engine optimization built into every custom and semi-custom real estate web design increase your prospecting leads through better search engine ranking. Contact us today to see how your sales skills can be better conveyed in the active world of online real estate marketing.