“Amazing Results!! Keeps Getting Better” boasts an enthusiastic client who purchased one, then a second IMCD Custom web design with SEO. The first website incorporated IMCD web design for real estate sales in a competitive Colorado market.

This client takes an extraordinary interest in the user-friendly SEO web design. While IMCD was building the professional website design, the client gathered research, took photographs, and wrote SEO-rich articles about the communities, suburbs, and attractions in the area. As soon as the website went live, they added hundreds of extra pages of content with relevant information for potential buyers and sellers.

Today, the Central USA website has 10,800 pages indexed in Google. They subscribe to our Special SEO Program and an upgrade with IDX. The client captures many rankings on Page One in Google for highly competitive words. Consequently, this client does not need to pay for placement in the pay-per-click section of the search engines.

Capitalizing on the experience and success of the first website, the client purchased another custom site with real estate website design. A new site with a new domain name, the second website serves the Carolinas and has 7,380 pages now indexed in Google. The client also subscribes to the Special SEO Upgrade with IDX.

These grateful clients exclaimed, “We have had 10 organic sign-ups in the past two days! Thanks!” Asked if we could show the website as an example, they replied, “Four more organic leads today!”

The IMCD website design readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Many clients receive 10 to 15 quality leads a day. Some clients have closed from 50 to 150+ deals in one year from website leads. Realtor clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 303-688-1331.

Effective real estate web design captures the essence of your property services message in an attention-arresting fashion, ranks high on search engine results and consistently generates sales leads.

When examining your own website or preparing to invest in a new real estate website, these web design elements are key to your successful online real estate marketing.

1. Search engine optimization (SEO). If a web design company offers SEO as an option, that is akin to asking you if you want to invest in an invisible or visible website. Doesn’t make much sense to produce all the copy and round up all the images for a website not many people will find. SEO is necessary to get the search engines to find and index your website. Effective real estate web design incorporates elements into the foundational architecture of your real estate website.

2. Use of Cascading Style Sheets (CSS). This overlaps the SEO area since styles are used to highlight keywords and web page content. By removing the styling language off page your web page is A) more in conformance with current and future web coding standards and B) offers a higher content to code ratio for the search engines. Minimizing code and maximizing your real estate content is key to improving your website’s standings in the search results.

3. Graphic Design. Balanced graphic design is important since it has the ability to positively or negatively affect both your search engine standing and market appeal to visitors. Gorgeous real estate websites that are 100% Flash graphic design err on the side of super positive marketing appeal, with extremely negative search engine ranking capacity. A Flash design, though very effective graphic showcase tool is best used as part of the design, since it blinds the search engines to the text information contained within the graphic.

On the other-side of the spectrum is the sites that rank high due to savvy SEO, but have the eye appeal of a DOS-era video game. These may be OK for an engineering website, but superb graphics remain the bar to meet for real estate web design.

4. Contact Forms and Information. For sales lead generation, providing as many contact information points is key. How a contact form is presented – before reviewing listings or as needed for answering questions – plays a major role in whether the form gathers information or serves as a lead gathering deterrent.

IMCD Web Design has years of experience balancing these four elements in our highly-ranked real estate websites. Contact us today if you need a real estate website that is an effective sales lead generating tool.

How to match a web design with your business’ online marketing needs? Custom web designs or templates? Between these two types is the cost-effective semi-custom web design sites. Most small businesses enter the online marketing world unprepared to make the most of the new advertising media. To make matters harder, standards and best business practices continue to evolve at a rapid pace compared to the somewhat static marketing practices the print and broadcast industries.

To match your business needs to a web design, first consider what applications your web design will need to incorporate, such as:

• Content management system for easily adding information or images in a timely manner
• E-commerce capability,
• Web gallery or catalog with high use of images,
• Web forms for secure online gathering of feedback or contact information.

All these applications are wrapped in the graphic design and search engine optimized architecture of your professional business website. IMCD Web Design offers cost-effective business-centric semi-custom web design templates that can be quickly adapted to match your business needs: graphic design to attract potential customers and search engine optimization (SEO) to notify the search engines of your products or services.

Why a semi-custom web design versus a custom website?

While custom web designs offer the greatest ability to mold your online marketing message to your needs and demands, often a semi-custom website can meet the professional graphic design needs with the time-tested template, while customizing the SEO, content and images to your business needs.

Further customization and SEO come with the integration of a blog within the web design. Free blogs may work for entry-level practice, they seldom show up in search engine returns and they drive traffic to the blog host’s website, not your business website. Blogs integrated into your business website add content to your site, alert search engines to your new content, and bring your blog traffic to your site. Free may work for family blogging, but for businesses, you give away too many online marketing advantages to the free blog site host.

Whatever your business web design and application needs, contact IMCD Web Design and put your business on a better Internet marketing footing with our competitive real estate websites , business graphic designs and cost-effective custom web development.

IMCD Web Design is a company that works with small businesses, like real estate agencies, to provide complete website designs that fulfill the company’s different online marketing needs. With many web design clients, a recurring marketing theme is the business tries to replicate its brochure or newspaper advertising methods online, not taking into account the different medium.

Certainly various marketing areas are the same, such as content writing and graphic design. However, in the online marketing world, the way content is presented and graphic design is encoded rests, to a large degree, unseen elements that can make or break a website’s visibility in the search engine results.

Web designs for small businesses utilize search engine optimization techniques (SEO) to carry your message, not to your potential clients and customers, but to the search engines that are screening your website for your potential visitors. To market online as one would in a print ad is to miss the marketing to the gatekeepers of the Internet – and the biggest gatekeeper or search engine is Google.

Professional web designs by IMCD Web Design incorporate SEO principles in both the presentation of your marketing message (web content) and in the encoding of the images the make up your graphic design. When Google searches a business website created by our web designers, it knows what your marketing message is and what product or service your business is selling online.

Search engine optimization actually begins before any other step – the research for keywords and key phrases is a critical step in finding out how your potential clients are searching for you online. It should be a red flag to any business owner if their web designer treats SEO as an additional option or an element that can be taken lightly in the web design budget.

Simply put, experience has shown us that without SEO, your business’ web design is a futile investment – your website may have the most captivating marketing buzz and the most eye-catching graphics, but never show up on the search engine results. Similar to the tree falling in the forest with no one around, does it make a sound, if a website is launched on the Internet with no SEO to focus the search engines on its main marketing message, will the marketing message get heard? Not likely.

For your custom or semi-custom web design that utilizes all the many facets of a successful SEO campaign as part of your complete website design, contact our professional web design specialists to see how quickly you can get your business’ online marketing campaign going with a top-notch graphic design matched with cutting edge SEO techniques.

Search engine optimization (SEO) in your professional web design makes the most marketing sense. A customer or prospect that finds you first is more apt to buy from you than if you find them. SEO is the art and science of getting your business website high in the search engine results so the people in your market that are looking for solutions you offer find you.

Professional web design gains your business potential clients by positioning, not by prospecting. Cold calls are prospecting, lots of energy expended for small returns. SEO in your web design is a small investment up-front for ongoing and growing warm sales lead generation returns. Call it eco-friendly online marketing – you expend less energy for better return on investment.

An IMCD Web Design business websites utilize professional graphic design, SEO and keyword-rich web content to position you as a professional and your business products as the most desirable. The goal of marketing is to generate sales leads. The ability to build a client base and a backlog of orders spells success and a level of security for your business. Time and choosing the marketing medium that is seen by the most people likely to be your customers are the variables in getting to the client critical mass point.

Businesses with well-place, well written and attractive business web designs shorten that time by using keywords to narrow the marketing search to people seeking you versus an add in the newspapers that is broadcast to everyone in the town, whether they will ever need your services or not. It is the change from spending energy on the wide sales funnel to spending energy creating the most powerful magnet.

Businesses using professional web design and online marketing techniques to position themselves successfully on the Internet have the problem of too many sales leads. Not because they work harder or are more motivated than their competition, but because they are better positioned online in front of specific potential customers – most people who are seeking your services or products search online first.

If your business needs a boost in sales lead generation, greater visitor traffic or higher conversion rates, contact IMCD Web Design to position your business for tapping the tremendous market of potential customers seeking your products or services.

Professional web designs market a “code validation” feature that means nothing for the copywriting content of the website, however is greatly impacts the graphic presentation and can enhance or hinder the search engine optimization. Web design and development for businesses evolves as the technology available advances. The web standards attempt to make life easier for marketers, business owners, software product developers and web designers by creating the set of rules everyone plays by.

These rules have far-reaching implications in solving the problem: How do you create a web design that utilizes one or a mix of computer codes (such as HTML, java script, or php) that will look the same in different web browsers (like Explorer, Safari or Firefox) to computers that range from older PCs, stripped down netbooks, or proprietary Apple notebooks?

On top of this is the web visitor layer – how fast is their Internet connections (i.e. high resolution graphics load fast or very slow) and their ability to read various print or image sizes. The latter adds a layer of accessibility to the validation layer. Extra code, that is not needed to meet basic web design standards, is available to add sound or extra text to make websites available for those with visual handicaps.

As the current text mark-up language moves towards its next standard, companies should consider the business case for keeping their web design adhering as close as possible to the latest web standard. Currently many websites are alive and well that still use HTML code for both the basic architecture and to spell out the font-styles in line with the web content. Current and future standards use Cascading Style Sheets (CSS) to move the font style and element positioning code off the web pages, cleaning up the code and reducing web page size and load times.

As Internet marketing competition increases, web designs using CSS will have a four-fold competitive advantage:

1. Their websites will load faster, and according the SEO sleuths, Google rewards faster loading sites with better search engine ranking;
2. The web content is much better optimized for search engine indexing and cataloging;
3. New pages can be coded and added faster and less expensively; and
4. Future graphic design changes can dramatically change the look and feel of the site by making changes in the style sheets and have those changes quickly propagate throughout the web design without needing to edit every page.

IMCD Web Design utilizes the latest web design standards and CSS to give your professional web design the competitive edge it needs to succeed in the online marketing arena. Call our web design pros and move your business into a higher level of sales lead generation.