Real Estate Web Design Blog

Real Estate Web Design Blog

Real Estate Website Marketing Blog for Realtors

Archive for the 'Professional Web Design' Category Grouped Archives

Genesis Custom HomesAre you trying to decide which real estate web design company to use? Out of thousands of website design companies, this client selected IMCD in 2006. She thanks IMCD for helping to make the past year her “Best Year Ever.”

Our award-winning website designer created an inviting and professional web design for this real estate agent in Colorado utilizing SEO web design. The client selected the Featured Listing Tool, the Neighborhood News Tool, and the Real Estate Blog. In addition, the client chose to subscribe to the IMCD Monthly Optimization Program.

The decision to go with IMCD is paying off significantly over time. The client is on Page One of the Google search for several keyword terms. Today, the client’s real estate website can be easily found on Page One in slots number 1, 3, 7, 9 and 10 for important search terms. The client captures some really good leads.

On January 4, 2011, she wrote:

“Great news for you… This past year was by far my best year to date in 13 years. I attribute that to what we have done. Thank you both for all that you do for me. Several of these sales were big ranches and I want to keep that going next year.”

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IMCD web design and development company assists clients with search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Many clients receive 10 to 15 quality leads a day. Some clients have closed from 50 to 150+ deals in one year from website leads. Realtor clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our professional web site design can help your business, call IMCD at 303-688-1331.

The IMCD custom design website for this client ranks on Page One in Google in four states. A combination of factors contributes to the chemistry that compels a well-engineered SEO web site design to rank highly in the search engines for many search terms.

Every site built by the IMCD web design company comes with a stats package that allows clients to monitor visits to the website. This package includes Graph Summaries of the visits to the website and a Referral Drilldown that breaks down how people arrived at the website and through which search engines. In addition, the client is given tools with the ability to add the most effective, timely keywords and content to the website over time.

During a two-week period in July 2011, the land company website averaged 8695 hits per day, totaling 364 sessions per day viewing an average of 1536 pages. The website experienced 23 average hits per session and an average visit time of over six minutes.

The IMCD generated report shows how each session began – whether in Google.com, Facebook.com, Youtube.com, Bing.com and other search engines – or if the searcher typed in the specific website name into the URL box.

In the case of this land company client, about 70 percent of hits came through Google.com and almost 10 percent each from Bing and Yahoo. They others came from many smaller search websites.

The report also reveals that the exact keywords used to achieve the incoming sessions vary. This is important information to glean which search terms to include in website content.

The SEO design website for this land company is able to capture interest in a variety of keywords. It also captures the traffic from specific land and ranches if they are added to the website.

This ability allows the client enormous freedom to capture leads in the organic search engines. Other website design companies may not achieve this result, forcing their clients to spend tens of thousands of dollars on pay-per-click placement in the search engines for each specific keyword.

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IMCD specializes in effective web design and organic search engine marketing.  Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Many clients receive 10 to 15 quality leads a day. Realtor clients have generated $500,000 in commissions annually. Our award-winning web designer brings a 30-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design development company can help your business, call IMCD at 303-688-1331.

California Real Estate Web DesignThe SEO professional website design built in 2010 by the IMCD web designer for this California real estate client ranks at the top of the search engines for popular keywords in a mountain resort area.

The purpose of the SEO web design created by IMCD is to enhance the visibility in the search engines and to capture leads. Research by the National Association of Realtors (NAR) says that 79 percent of real estate buyers and sellers begin their searches online. Business Week Magazine reported that in the past decade, online homebuyers have increased about 30 percent.

So far, this client’s real estate web design is indeed helping her to take advantage of Internet marketing in the organic search engines to achieve sales goals. Statistics generated in an August 2011 IMCD report reveal 176 keyword listings in the top 30 search engine positions. Over 100 of this California client’s popular search terms are on Page One in Google.com, Bing.com, AltaVista.com, AOL.com, Yahoo.com, and Ask.com.

  • 43 rankings on Page One of Google.com
  • 22 rankings on Page One of Bing.com
  • 22 rankings on Page One of Yahoo.com
  • 46 rankings on Page One of Ask.com
  • 22 rankings on Page One of AltaVista.com

The IMCD user-friendly website and real estate blog built for this client allows them to add pages of content and keywords to their websites. As they do, several rankings have improved over the past few months.

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IMCD, a web site design company, has been assisting businesses to achieve their goals since 1996. Standing out in the crowd of web site design firms, IMCD has created successful, award-winning websites for professionals from many fields. It is not unusual for clients to receive a dozen quality leads a day. Some have closed 50 to 150+ deals in a year from website leads. Realtor® clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 303-688-1331.

Texas Real Estate Web DesignThis recent client of the award-winning IMCD website design company wrote to express his appreciation to our web design and development company.

“THANK YOU” for all your efforts in designing my new (Texas real estate] website. The site is not only stunningly beautiful and packed with useful information but also is highly practical as a business development driver.”

This client was pleasantly surprised by the ability of the SEO web design to generate leads in his competitive Texas community. “I was shocked when I received my first quality lead from the website in less than a month from launch. The leads have kept coming in since. Many of these leads are buyers from out of state who have given me their email addresses and phone numbers. I always call them within an hour,” he continues.

“These are real people who have a genuine interest in relocating to the Texas Hill Country. It is highly unlikely that I would have ever encountered these folks except for the fact that they were impressed by my website and made contact.”

Combining effort with our effective SEO and website design and tools, this client adds content regularly to his website, including community articles, blogs, and You Tube videos. He subscribes to our Monthly SEO program and his new IMCD Website is climbing in the search engines and ranks higher each month for his targeted search terms.

In closing, the client reiterates, “As stated, it is not only visually pleasing, it is effective as well. I look forward to working with you in the months to come as we employ your latest techniques in the arena of search engine optimization.”

The IMCD website design readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Many clients receive 10 to 15 quality leads a day. Some clients have closed from 50 to 150+ deals in one year from website leads. Realtor clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD Web Design at 303-688-1331.

Colorado Web Design Company“Amazing Results!! Keeps Getting Better” boasts an enthusiastic client who purchased one, then a second IMCD Custom web design with SEO. The first website incorporated IMCD web design for real estate sales in a competitive Colorado market.

This client takes an extraordinary interest in the user-friendly SEO web design. While IMCD was building the professional website design, the client gathered research, took photographs, and wrote SEO-rich articles about the communities, suburbs, and attractions in the area. As soon as the website went live, they added hundreds of extra pages of content with relevant information for potential buyers and sellers.

Today, the Central USA website has 10,800 pages indexed in Google. They subscribe to our Special SEO Program and an upgrade with IDX. The client captures many rankings on Page One in Google for highly competitive words. Consequently, this client does not need to pay for placement in the pay-per-click section of the search engines.

Capitalizing on the experience and success of the first website, the client purchased another custom site with real estate website design. A new site with a new domain name, the second website serves the Carolinas and has 7,380 pages now indexed in Google. The client also subscribes to the Special SEO Upgrade with IDX.

These grateful clients exclaimed, “We have had 10 organic sign-ups in the past two days! Thanks!” Asked if we could show the website as an example, they replied, “Four more organic leads today!”

The IMCD website design readily assists clients to gain footage in the race to the top of search engine marketing. Since 1996, IMCD has been creating award-winning, successful websites for professionals from many fields. Many clients receive 10 to 15 quality leads a day. Some clients have closed from 50 to 150+ deals in one year from website leads. Realtor clients have generated $500,000 in commissions annually.

Our award-winning web designer brings a 25-year background in photography and design to our clients. His resume includes work with Fortune 500 companies in Los Angeles and New York.

For more information about how our web design and development company can help your business, call IMCD at 303-688-1331.

Effective real estate web design captures the essence of your property services message in an attention-arresting fashion, ranks high on search engine results and consistently generates sales leads.

When examining your own website or preparing to invest in a new real estate website, these web design elements are key to your successful online real estate marketing.

1. Search engine optimization (SEO). If a web design company offers SEO as an option, that is akin to asking you if you want to invest in an invisible or visible website. Doesn’t make much sense to produce all the copy and round up all the images for a website not many people will find. SEO is necessary to get the search engines to find and index your website. Effective real estate web design incorporates elements into the foundational architecture of your real estate website.

2. Use of Cascading Style Sheets (CSS). This overlaps the SEO area since styles are used to highlight keywords and web page content. By removing the styling language off page your web page is A) more in conformance with current and future web coding standards and B) offers a higher content to code ratio for the search engines. Minimizing code and maximizing your real estate content is key to improving your website’s standings in the search results.

3. Graphic Design. Balanced graphic design is important since it has the ability to positively or negatively affect both your search engine standing and market appeal to visitors. Gorgeous real estate websites that are 100% Flash graphic design err on the side of super positive marketing appeal, with extremely negative search engine ranking capacity. A Flash design, though very effective graphic showcase tool is best used as part of the design, since it blinds the search engines to the text information contained within the graphic.

On the other-side of the spectrum is the sites that rank high due to savvy SEO, but have the eye appeal of a DOS-era video game. These may be OK for an engineering website, but superb graphics remain the bar to meet for real estate web design.

4. Contact Forms and Information. For sales lead generation, providing as many contact information points is key. How a contact form is presented – before reviewing listings or as needed for answering questions – plays a major role in whether the form gathers information or serves as a lead gathering deterrent.

IMCD Web Design has years of experience balancing these four elements in our highly-ranked real estate websites. Contact us today if you need a real estate website that is an effective sales lead generating tool.

How to match a web design with your business’ online marketing needs? Custom web designs or templates? Between these two types is the cost-effective semi-custom web design sites. Most small businesses enter the online marketing world unprepared to make the most of the new advertising media. To make matters harder, standards and best business practices continue to evolve at a rapid pace compared to the somewhat static marketing practices the print and broadcast industries.

To match your business needs to a web design, first consider what applications your web design will need to incorporate, such as:

  • Content management system for easily adding information or images in a timely manner
  • E-commerce capability,
  • Web gallery or catalog with high use of images,
  • Web forms for secure online gathering of feedback or contact information.

All these applications are wrapped in the graphic design and search engine optimized architecture of your professional business website. IMCD Web Design offers cost-effective business-centric semi-custom web design templates that can be quickly adapted to match your business needs: graphic design to attract potential customers and search engine optimization (SEO) to notify the search engines of your products or services.

Why a semi-custom web design versus a custom website?

While custom web designs offer the greatest ability to mold your online marketing message to your needs and demands, often a semi-custom website can meet the professional graphic design needs with the time-tested template, while customizing the SEO, content and images to your business needs.

Further customization and SEO come with the integration of a blog within the web design. Free blogs may work for entry-level practice, they seldom show up in search engine returns and they drive traffic to the blog host’s website, not your business website. Blogs integrated into your business website add content to your site, alert search engines to your new content, and bring your blog traffic to your site. Free may work for family blogging, but for businesses, you give away too many online marketing advantages to the free blog site host.

Whatever your business web design and application needs, contact IMCD Web Design and put your business on a better Internet marketing footing with our competitive real estate websites , business graphic designs and cost-effective custom web development.



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