Realtors know that a competitive real estate web design is essential to establishing a highly visible online presence and improving their marketing.

With over 80% of home buyers turning to the Internet to search the available homes for sale, it pays to market online…if your real estate website is high on the search engine results.

How can a real estate agent find a real estate web design to compete with the national real estate websites? First, realize it isn’t a hopeless task – search engine rankings are in a constant state of change. Hitwise.com found that the top ten real estate sites, for all their search engine results dominance failed to interest 75% of the market.

The reasons for this may be two fold:

• Home buyers are looking for local companies that show expertise in the market and
• Searchers are using search terms of three or more words.

Both of these reasons favor personal real estate web designs over national listing websites.

With recent changes in Google’s search algorithm, local companies are given greater visibility. Interestingly, Microsoft’s Bing and Yahoo’s searches already ranked local companies higher in their searches. Now agents have a more level playing field in the search engine most of the market utilizes.

With the evolution of search techniques – people are using more words in their searches – long tail keywords are driving 80% of the traffic most real estate websites receive. The more long tail keywords agents can find for their market – and use – the wider they can cast their online fishing net. Just as in any sales funnel process, the wider the beginning of the funnel, the more people make it to the final sales stages. It is always a percentage game.

IMCD Website Design creates competitive real estate web designs that place clients’ websites on Google’s, Yahoo’s and Bing’s front page. By balancing graphic design, search engine optimization (SEO) for popular and long tail keywords, as well as helpful content for home buyers and sellers, real estate agents are able to utilize effective web designs to fast track their web marketing to profitability.

As recently as a few years ago, no one was using search terms over 5 words long. Now, as web visitors realize how powerful the search engines are at ferreting out specific information, keyword searches using 6 to 8 words has grown to 10% of the online searches.

Contact the SEO specialists at IMC to see how you can improve your online marketing and take advantage of long tail keywords for your market with our successful Agent Select custom and semi-custom real estate web designs.

Commercial real estate resembles luxury real estate in that the Internet marketing net has to be thrown wide to capture a very narrow market niche. Real estate websites have proven to be one of the best investments for global marketing of niche products sold with a specific message.

Niche markets are actually one of the best markets to sell to over the Internet. By strategically using basic and long tail keywords as well as optimizing other elements of your commercial real estate web design, IMCD helps agents draw high quality traffic to their site. With any market, the financial return flows from the quality of the web traffic (people looking to specifically buy what you are situated to sell) rather than the quantity.

Selling Denver commercial real estate is selling to one such niche market. Even though Denver itself has an active real estate investment community, a look at recent sales shows that millions of dollars worth of Denver area commercial properties were sold to investors from Washington State, Dallas, and Minneapolis.

IMCD has years of experience helping Denver real estate agents position themselves to capture part of the online urban commercial real estate market. In a market where maximum exposure leads to maximum financial returns, why settle for a page on a large real estate website when you can easily add your personal real estate website prominently featuring your contact information and your listings?

In the search engine results, just like in real estate, location – location – location is important. The quality of your real estate website helps determine how good your location is in the search engines. Contact our Denver web design online marketing specialist to see how you can capture a greater part of the area’s commercial real estate market.

IMC has the customizable real estate templates that meet your needs. Each website includes a custom home page slide show that shows off your region – area landmarks, parks, and styles of real estate. Since our websites are template-based, we can quickly get you online with a custom look and a custom real estate message directed to your commercial real estate market.

The almost $40 billion dollar international real estate buyer market decreased only 10% than last year, one of the least affected market niches in the current economy. Real estate web sites targeting international customers and their market preferences are still one of the best property marketing tools. With economic uncertainty around the world, real estate in the major American markets still is drawing international investors and buyers – usually wealthy buyers.

The median property price in the international buyer market was close to a quarter million dollars, almost $50,000 higher than the average domestic residential home sale. The most popular real estate was single-family homes, almost 70% of the property sold to foreigners. Almost 20%, the next highest market niche, purchased condominiums.

Following last year’s trend, Canada and the UK topped the list though with smaller numbers than last year. Mexico and India are the growing market of international buyers. Indian home buyers and property investors create a unique market niche, due to their ability to get mortgages in India for property purchased in other nations.

Real estate agents best positioned to benefit by the international real estate market have real estate web sites in the Florida, California, Texas or Arizona markets. These states have two attractive qualities for foreign buyers, they have international airports with direct flights to China, Oceania, Europe and India or they are easily entered by land, air or sea from Mexico.

Possibly using real estate to capture and retain economic gains in other areas, almost half of the foreign buyers paid cash and by-passed the mortgage process. One third of the buyers purchased the homes for vacation purposes, while more than 42% purchased with investment in mind.

IMCD has created real estate web designs for real estate agents in the four major target markets of international buyers: Texas, Florida, California and Arizona. Each real estate web site creates an appealing and well-rounded feel for the area with a Flash slide show of homes and the region’s attractive features.

Each IMCD web design has the ability to super-charge your site by adding your own real estate blog the keeps your clients and potential home sellers up-to-date on the opportunities and news in your market. Contact our helpful web design experts to see how quickly you can move your real estate marketing into high gear with an IMC real estate web site!

Home sales have increased for six months straight through the July 2009 figures. Fueling the real estate buying and improved online marketing atmosphere are several driving forces:

1. Relatively low home prices in many markets,
2. Low interest rates, with rumblings of inflation and rate hikes,
3. Markets experiencing a decrease in housing inventory, and
4. The government’s $8,000 tax credit offer.

Real estate websites that are able to inform their clients of the tax relief opportunity and its November 30 deadline can boost their real estate activity up to the holiday season. The National Association of Realtors (NAR) estimates that almost 2 million first-time buyers will enter the market to take advantage of the current market conditions. Given percentages of Gen X’ers looking online, that would be almost 1.8 million new home buyers using real estate websites to find homes for sale.

As the excess in the housing inventory continues to disappear, markets will likely see a greater stabilization in pricing. Consumers are aware that the window of opportunity for buying may be closing in the near future. The NAR figures the national inventory will decrease by 350,000 just due to the tax incentive offered by the government. With an active real estate website, agents can use either an article manager or a real estate blog to keep their markets well informed on current local trends and home buying opportunities.

Real estate websites with blogs integrated into their design are well positioned to inform an agent’s client base of advantageous changes in the real estate market due to the largesse of Congress. If changing circumstances are answering clients’ “why buy?” question, a personal real estate agent website answers the “why buy from you?” question, while your blog provides all the up-to-date reasons answering “why buy now?”. Internet Marketing Consultant’s commercial and residential real estate web designs easily integrate a real estate blog into the site.

Our customized real estate web templates cover all the popular web designs and options that will quickly put you on the Internet map with a professional look. The tax incentive of our web designs is that they are created so as not to tax your time adding content – your time is best spent talking to customers! IMC real estate web sites make it easy to quickly add blog entries, articles or update your feature property listings.

Over the past several years, IMC has watched how well its web design clients have done on the search engines by adding a blog to their site and consistently adding keyword-rich content. Contact us if you want to improve your online marketing presence in your real estate market’s search engine results.

Every real estate web design finds two givens in any Internet marketing campaign. The first is that online marketing competition for any particular real estate market is commensurate with the profit derived from ranking high in the search engine results for that market. The second is without the proven techniques of Internet marketing used in professional real estate web design, a website will not be able to enter the online competition.

What is at stake? With the growing trend of home buyers turning to the Internet first to search for available property and home sellers researching real estate agents and brokerage firms online, the future market leaders will all have dominant visibility on the search engines. The Internet has proven a boon to start-up companies for its blindness to the size of companies and its tendency to level the playing field, where traditional areas of market might are insignificant and online market might counts for everything.

Follow the cause – effect sequence, 80% of potential clients are searching for real estate services online and will work with real estate agents they find online. Real estate agent websites that are buried deep in the search engine results will be relying on word of mouth and traditional print advertising. Traditional print advertising only accounts for 15% of your potential market’s search habits.

IMCD has built a successful real estate web design business creating effective websites for real estate agents and brokers. Their real estate websites have achieved high search engine visibility and the resultant competitive edge – capturing the attention the 80% slice of the real estate market pie.

Increase the return on investment of your Internet marketing efforts. Contact IMCD’s sales team about a real estate web design that will keep your real estate company competitive in the ever increasing online real estate market. IMCD has a wide spectrum of web designs from custom real estate websites to template-based semi-custom real estate web designs to meet your Internet marketing investment needs and improve your online presence. Position your company today for the real estate deals of tomorrow!

Landing pages allow real estate agents to send a solid message to target markets, improving the efficacy of their real estate website’s online marketing strategies. Landing pages are web pages created specifically for a targeted ad campaign or addressing the needs of a particular market. Other online marketing tools such as banner ads or rich-media advertising links to the landing pages.

By linking web traffic from your banner ad to a landing page instead of the home page, real estate agents save their visitors from needing to click over to the main message. The landing page is the natural extension of the marketing message begun in the banner ad. Banner ads, by the nature of their limited size, tend to market in “sound bite” size messages. Their purpose is to excite enough interest that the visitor clicks to go to your website.

IMCD integrates the need for landing pages into its real estate website design. IMCD’s extended Real Estate Marketing package includes landing pages for the home buyer, home seller, investor, new home buyer, mortgage pre-approval and foreclosure property markets. Each page has information specific to your real estate company and that part of the real estate market.

Landing pages serve a further purpose in providing keyword-rich content tightly focused on particular markets giving your website greater keyword targeting exposure in the search engine results. They can also be “buzzword-rich” for the particular market you are addressing.

As with all your marketing web pages, make sure your landing page has attention-grabbing headlines, easy to read paragraphs and a call to action. The tried and true marketing message “Why buy, why buy from me, and why buy now” should be clearly delineated. The idea that you personally solve the web visitor’s problem with some sense of urgency is a message that historically draws the best response.

With external links from your banner ads directed to your landing pages, you build keyword specific marketing avenues fulfilling your overall Internet marketing strategy. With multiple targeted messages online, your website is always positioned to address the popular keywords of the period. With the shake-out in the real estate industry, the foreclosure and distress property sale landing page has become a top draw with home buyers and investors seeking to take advantage of the current inversion of price to value and the questionable future of the dollar’s value.

One way to think of landing pages is going trick or treating with three bags or leaving Santa five stockings with different names at the chimney. Only with no threat of penalties for double dipping! If you are ready to dramatically increase your Internet marketing exposure online, contact IMCD’s sales team today. Our graphic design team’s banner ads coupled with your additional landing pages significantly boost the effectiveness of your online marketing strategy.

Are you missing Internet marketing opportunities for building traffic to your real estate website and reinforcing your personal brand? IMCD Web Design helps its professional website clients by creating static and Flash banner ads to be used to promote your real estate services or professional practice on your local market’s popular websites.

As a real estate professional, having a listing in the local chamber of commerce website is  a standard marketing move. By upgrading your marketing by placing a banner ad on the site you provide a more visible presence as well as a link back to your website. This provides a doubling of the value of your marketing investment: you gain higher visibility with the website visitor and you provide a link back to your site from a source search engines rank as authoritative, thus helping your ranking.

Anytime is a good time to boost your Internet marketing, but an easy time to work on it is when you are working with your real estate web designer on your website. This allows you to launch (or redo) your real estate website and increase your web exposure on other popular sites at the same time. IMC has years of working in Flash technology and can create your brand reinforcing marketing with search engine optimization so you are getting the most bang for your buck.

The two general types of banner ads are static ads and Flash or animated banner ads. A static ad is banner ad that doesn’t change – the image and text remain the same. An animated banner ad gives you the ability to cycle different marketing messages or images in a constrained space. Either Flash or animated GIF technology are used to create the ad.

The marketing benefit of a Flash banner ad is that you can cycle through several captivating property images in a slide show in a 30 second period of time. The ability to rotate the text in the ad relieves you of trying to cram the whole message into a constrained place. Easier to read text increases the chance that your message will be read.

Before ordering your banner ad, look at the websites you plan to market with and check their banner ad dimensions. If there are more than one website, look for a common size, so you can use your banner ad in as many places as possible.

If you are interested in increasing your Internet marketing with banner ads, be sure to contact IMC’s Internet marketing team. We are interested in creating a banner ad that best represents you professional expertise and brings you the highest return on your investment!