Real Estate Websites Increase Use of Mapping Features

Using mapping technology on real estate websites is increasing with the National Association of Realtors (NAR) finding that 42% of the agents use mapping more than 6 times per week. The most common usage is to provide directions to properties (71%) with aerial or satellite photos (53%) showing up as the second most popular feature.

87% of the agents using mapping features on their real estate websites find that the map-based searches provided “a more effective search utility”.

Google and MapQuest are two of the main sources of maps, however Microsoft’s Bing is still an active competitor. Bing recently announced the addition of the ability to embed a Bing Map on websites and they offer an aerial “bird’s eye” view of properties. This is currently limited to the major metropolitan areas, but it gives a more 3D view of a neighborhood over the straight-down images provided by satellites.

IMCD Web Design (IMCD) has many options in both the custom real estate websites and the semi-custom real estate web designs that allow real estate agents and brokers to integrate mapping features and IDX links into their personal sites. These allow website visitors to check listings and find them on a map without leaving the agent’s website. By providing information usually found on major listing or MLS websites in an agent real estate website, agents build their brand, keep their clientele and provide an appreciated service on their site.

The mapping feature enhances the resource information that 70% of the real estate websites offer, with schools topping the list of places searched for on the maps.

From the NAR’s research, of the 30% of agents or brokers who do not integrate mapping into their websites in any way, most of them want that feature and would add it if they had the technical know-how. IMCD realizes that agents are as pressed for time as are most small business entrepreneurs. We specialize in providing effective real estate websites with our experienced and technically savvy real estate web designers finding and providing the best solutions to your online real estate marketing needs – whether it is mapping integration, IDX solutions or improving the resources you offer your clients online.