A real estate website that ranks high in the search engine results is imperative for an effective online website marketing campaign. First, in North America for most markets, most online searchers by far click on the first website listed in the search results. Far fewer click on the remaining offerings. In China, it is different in that searchers click seemingly randomly on any of the first page listings.

Next, real estate agents have found out according to the National Association of Realtors that home buyers that are not referrals tend to stick with the first real estate agent they contact. It may seem counter intuitive that, on what is generally a person’s biggest investment transaction in their life, buyers and sellers do little background research and tend to go with the first agent they find.

In researching various real estate markets across America, IMCD’s website marketing research has found that in suburban areas local real estate agents do not fare well getting their websites to the first page. The good news for IMC’s clients is these are markets that are more easily and effectively penetrated by a new agent real estate website since the failings in the other agents’ personal sites is due to fundamental flaws in their ability to use the most search engine-friendly architecture and top optimization of keywords in the content.

In working to situate your website high in the search engine ranking results to be first in attracting a home buyer’s attention, IMC has designed and constructed many sites for both large and small real estate markets that bring their owners profitable returns on their online investments. High search engine ranking translates into higher web traffic in your sales funnel. Sales lead generation is the best benchmark of the effectiveness of your online marketing efforts.

IMC customizes our real estate web designs and search engine optimization to the critical areas of your specific market – be it residential, commercial, resort condominium or second home vacation spots. Each real estate market has its unique keywords and market sentiment to take advantage of to gain greater traffic and visibility.

Contact our online marketing specialist today to obtain your unique, customized real estate web design that best overcomes the barriers to entry to your competitive online real estate market. Our successful real estate web designs make it easy for your potential clients to find you.

Having a proven real estate web design is necessary for getting your foot in the door of online marketing. A successful Realtor website strategy is to use your competition’s strength to your real estate online marketing benefit.

Depending on your market, search engine experts estimate that external links to your website can effect anywhere from 20 to 80% of the factors used to index your site. When search engines index your real estate website, they are logging and categorizing your keywords and measuring your relevance to online searches against all your competition. External links to your website from heavily trafficked business and real estate web sites, be it a chamber of commerce site or one of the gorillas in the home for sale listing world, are of great benefit to your website’s ranking.

In applying Sun Tzu’s “Art of War” to online marketing, real estate agents can turn the gorillas’ strength in market visibility to their own advantage. By commenting, posting or advertising on a gorilla website and providing a link back to their own Realtor website, agents begin to take control of and build their external linking strategy.

IMCD creates real estate web designs that have a proven track record for capturing the attention of web visitors that arrive at your site from the array of feeder websites you generate. A web visitor that checks the content on 2 or more pages of your real estate website is far more likely to turn into a warm sales lead.

Online marketing strategies are always a two-pronged affair: first, of course, is getting web visitors to your website. The second is getting visitors to not only stay, but interact in some way, either by filling out your contact form of emailing or calling you regarding a property you are offering. IMC has crafted many custom websites and customized real estate web design templates that successfully implement the two pronged online marketing strategy.

Successful Realtor website owners treat their external links as an online home buyer referral system. Just as a referral from a respected member of a church or business community is invaluable for steering new contacts, the gorilla sites are the respected members of the online community that can be used to direct traffic to your site.

Contact IMC for that Realtor website that will capture the attention of your website visitors. Our professional real estate web designs can fulfill your online marketing needs by generating much appreciated warm sales leads.

When your real estate websites looks great, gets rave reviews from people you show it to, but your real estate web design does not bring in new home buyers and sellers as clients – it may be time to reassess your online marketing. Ranking high on a search engine’s keyword search results is the key to getting new business. What many Realtors do not realize is that websites can have the same look, but have vastly different ranking due to the way information is presented to the search engines. This is not necessarily the information your potential client sees.

IMCD’s website design and Internet marketing can offer Realtors several areas that contribute to burying your real estate website in the search results:

If your Realtor website is a Flash site: graphics, navigation and text are all in Flash. Flash imagery, like all graphics, cannot be deciphered by search engines. Flash graphics have to be used in balance so the written text can impress your visitors and be indexed and categorized by the search engines.

Your web design uses JavaScript navigation. JavaScript navigation may allow web designers eye catching methods for navigating your website, but it fails to take advantage of a the search engine optimizing capacity of navigation using Cascading Style Sheet technology. Navigation is a key area search engines use to determine what are your important pages and subject matter.

The real estate website uses a splash page as the entry point. IMC real estate web designs make maximum use of your homepage. Many beautiful Flash real estate web designs give up major search engine optimization points with splash pages for their home page.

Real estate sites whose graphics are hosted on another website. This is usually a drawback of using certain prepackaged templates. The web design companies place a link on your website where you see a graphic that actually downloads the graphic from their website. You are paying them to advertise their services to the search engines on your site! IMC includes all your real estate website images on your website’s domain and uses all the ethical search engine optimization techniques to boost your website’s ranking.

The web design is using the old frame website architecture. The utility of frames has long since been replaced with CSS template websites. Frames are not search engine friendly and hide most of your content and keywords. By replacing your frame website with a modern CSS website, you should start experiencing better search results within months, especially if you have owned your domain name for several years.

The site takes a long time to load, but the graphics look crisp and clear if you wait long enough. This is usually a problem on older websites or real estate websites created by an amateur. With file compression techniques available today, real estate websites, even with their multitude of house images, should load quickly and retain the crisp resolution of the images.

Website lacks credibility. Credibility is established quickly by letting websites visitors easily find out how to contact you. IMCD’s real estate web designs incorporate proven credibility-building techniques in every real estate web design.

Contact us if you are ready for better sales lead generation from your Internet marketing investment!

Real estate web design templates are a real temptation for real estate agents and brokers seeking greater online marketing visibility. For the best return on your online marketing investment, make sure the right template web design tempts you. IMCD Website Design, with a track record of helping agents and brokers successfully launch their template real estate websites, offers the following insights for your selection process.

First, remember search engines are color blind and visually impaired – Google cannot discern what an image is about. The key to effective graphics is their use combined with Cascading Style Sheets and hidden text. IMC optimizes the graphics on every page so the search engines know what markets your real estate website serves.

Second, make sure that your website is “loyal” to you. Many template websites utilize hidden links that point to their websites, such as hosting the graphic images on their real estate web design site. Unknown to the website owner, Google counts every hidden link as a vote for the web design company’s site. IMC provides templates that are structured to give maximum search engine optimization for the real estate agent’s website.

Third, check the template company’s real estate websites portfolio in depth. In our review of real estate website template portfolios, we found many sites that went live with important pages, such as the “About Us” page blank. Often in the do-it-yourself scenario, agents think they will get back to filling in the spaces, but history shows that some of these sites have gone four years without any maintenance – busy agents are talking to people, not editing their websites.

Real estate agents that work with IMC always see a professional real estate website appear on launch day. IMC provides agents and brokers a checklist of text and images needed for web site completion. When the site appears, all pages are “ready for prime time” and optimized for the particular real estate market.

Finally, check the search engine results for their market. IMC has clients whose websites rank in the first position or on the first page of search engine results for many markets. Even though Google changes it search algorithms from time to time, our constant SEO research keeps our templates for real estate websites fine-tuned to take advantage of the new changes.

To improve your return on investment and your real estate online marketing presence, contact the real estate web design experts at IMC. Our real estate website templates provide you with a valuable asset that profitably promotes your real estate business.