Home sales have increased for six months straight through the July 2009 figures. Fueling the real estate buying and improved online marketing atmosphere are several driving forces:

1. Relatively low home prices in many markets,
2. Low interest rates, with rumblings of inflation and rate hikes,
3. Markets experiencing a decrease in housing inventory, and
4. The government’s $8,000 tax credit offer.

Real estate websites that are able to inform their clients of the tax relief opportunity and its November 30 deadline can boost their real estate activity up to the holiday season. The National Association of Realtors (NAR) estimates that almost 2 million first-time buyers will enter the market to take advantage of the current market conditions. Given percentages of Gen X’ers looking online, that would be almost 1.8 million new home buyers using real estate websites to find homes for sale.

As the excess in the housing inventory continues to disappear, markets will likely see a greater stabilization in pricing. Consumers are aware that the window of opportunity for buying may be closing in the near future. The NAR figures the national inventory will decrease by 350,000 just due to the tax incentive offered by the government. With an active real estate website, agents can use either an article manager or a real estate blog to keep their markets well informed on current local trends and home buying opportunities.

Real estate websites with blogs integrated into their design are well positioned to inform an agent’s client base of advantageous changes in the real estate market due to the largesse of Congress. If changing circumstances are answering clients’ “why buy?” question, a personal real estate agent website answers the “why buy from you?” question, while your blog provides all the up-to-date reasons answering “why buy now?”. Internet Marketing Consultant’s commercial and residential real estate web designs easily integrate a real estate blog into the site.

Our customized real estate web templates cover all the popular web designs and options that will quickly put you on the Internet map with a professional look. The tax incentive of our web designs is that they are created so as not to tax your time adding content – your time is best spent talking to customers! IMC real estate web sites make it easy to quickly add blog entries, articles or update your feature property listings.

Over the past several years, IMC has watched how well its web design clients have done on the search engines by adding a blog to their site and consistently adding keyword-rich content. Contact us if you want to improve your online marketing presence in your real estate market’s search engine results.

Beginning real estate agents face a daunting task that most fail in the first two years. Quickly gaining visibility in the marketplace is a key to success.

While a face-to-face meeting is a great relationship-building tool, most of your market will be reached online. What is the best way to build a relationship online?

IMCD Website Design has the experience of helping many agents create a personable and professional online real estate marketing presence with their own Realtor® website.

By starting with an IMC real estate web design, agents have five factors going for them:

1. You are cost-effectively marketing where 80 – 90% of your market is looking – online,
2. IMC uses only time-tested search engine optimization (SEO) techniques,
3. IMC has a track record of getting agents websites onto the first page of Google search engine results,
4. You steer clear of paying for SEO tricks that end up getting you penalized by the search engines, and
5. IMC designs combine SEO, graphic design and Internet marketing techniques into one solid real estate website.

With most of the market searching online, either for agents to handle selling their real estate or for homes for sale, a real estate website is a must. Having a page or a paragraph and photo on a broker’s site drives some traffic, however having a site totally dedicated to you drives more agent-specific traffic. IMC has created a series of customized real estate website templates that makes it very easy to affordably and quickly establish your online professional marketing. IMC’s graphic design has won awards and, better still, proven effective in capturing web visitors’ attention so they read the content.

Just as real estate agents find through experience that there are things you say and things you don’t say to a home buyer in order to move a sale forward, IMC has developed SEO expertise through experience and research that there are SEO techniques you use and others you don’t use in order to boost your search engine ranking. Search engine optimization is science in that IMC follows guidelines set by the search engine companies in order to succeed. IMC treats SEO as an art by optimizing in such a way that the marketing content and information still flows smoothly and naturally.

Contact IMC to get your online marketing presence with on of our impressive and popular real estate web designs. Your potential clients are looking for you online!

A conundrum facing real estate agents positioning themselves for the best Internet marketing impact is: How to get a professional real estate website that does not look like a “do it yourself” template, but also allows control over the content? IMCD offers a hybrid or semi-custom real estate web design solution for this marketing situation. IMC’s real estate web design combines IMCD’s professional graphic design, layout and search engine optimization with the real estate agent’s writing prowess.

Content management system, or CMS, is the technical term for IMCD’s Article Manager solution. An Article Manager allows agents to use their web browsers to log into their real estate website and add articles, edit event calendars or add images to articles. The Article Manager software, as a part of an IMCD Agent Select web design package, is stored on the web server with the website. This has three benefits: the graphic design of the real estate website is incorporated into the Article Manager’s layout, the categories are integrated into the site’s navigation and the hosting is protected and backed up with the same high level service covering the rest of the website.

Article Manager categories in themselves become a marketing opportunity for real estate agents. Categories can start with basic news entries, but also be used to focus on search terms, marketing areas or developments that the agent is featuring.

Article Managers, when used in tandem with real estate blogs, can double your ability to add content to your website daily, semi-weekly or monthly. IMC provides its clients with content management system tutorials for making the most search engine effective Article Manager entries. Each entry is both an opportunity to reach your market with information as well as reach the search engines with key words.

IMCD clients have found the Article Manager interface very user friendly and easy to use. The simplicity of adding pre-written articles – both text and images can be done in ten minutes.

If it is time for your to break out your inner marketer and add more inviting and informing content to your real estate website, call the IMC sales team to see how you can upgrade your IMC website or improve your company’s search engine ranking with an IMC real estate web design.

The Texas real estate websites ranking high in the search engine rankings are poised to benefit from the renewed interest in buying Texas properties. The major real estate markets of Houston, San Antonio, Dallas and Fort Worth are forecasted to hold their equity and side-step steep home devaluations sweeping other municipal markets across the Sunbelt. Texas properties did not experience the price bubble that cities like Phoenix and Las Vegas and as a result are not seeing the 30% price devaluations those markets are experiencing.

Why are highly visible real estate websites for Texas real estate agents important at this time? Several market conditions are coming together to promote home sales for popular websites:

• The national trend of over 3 out of 4 home buyers searching the Internet first for homes for sale listings;
• The flight of wealth from currency to real estate and other long term value holders; and
• With the Texas market closer to normalcy than may cities, buyers are more looking for good values than waiting for another 10% slip in the market before purchasing.

The recent report by the National Low Income Housing Coalition and the Center for Economic and Policy Research predict that in four years the average home in these four Texas real estate markets will gain $80,000 in equity. While critics think this figure is high because it figures more of an 8% annual gain versus the normal 3 – 6% gain, home buyers are casting a questioning eye on the Federal Reserve’s acceleration of paper money creation, so any movement of investment funds or liquid wealth into property is a preferential gain against foreseeable increases in inflation.

IMCD has assisted several Texas Realtors to field Texas real estate websites that rank high for their targeted cities and towns – and helping fellow Texans purchase great property offerings that bode well for preserving their wealth. If your real estate website is not bringing you the visibility necessary to generate sales leads, contact IMCD’s sales team. Whether your Internet marketing campaign is targeting the Florida, California, Arizona or Texas real estate markets, we have a real estate web design that fits your online marketing investment budget! Improve your real estate Internet marketing ROI with an IMCD professional business web design and stay on top of your market.

RSS, when used with your real estate blog, is beneficial way to leverage the visibility and profitability of your Internet marketing website. RSS (stands for Really Simple Syndication) is a way to distribute your web content to a base of home buyer and seller subscribers. IMCD paves the way for their real estate web design clients to use RSS by setting up their real estate blogs with RSS capability. All the client needs to do is encourage clients to subscribe, so every time a real estate news entry is posted to the blog all the subscribers are notified.

RSS feeds benefit real estate agents in several ways. Since the RSS feed is subscriber based, agents have automatically complied with all legislation, spam rules and privacy policies. When subscribers receive an RSS notification, they click on the link to jump over to your blog and check out the latest entry. Historically, RSS feeds have a high click-through rate.

Having subscribers regularly click to go to your website leverages your Internet marketing presence since the search engines track your incoming web traffic and factor that in the popularity or relevance of your site. With increased traffic, your search engine rankings are positively impacted. The link back to your site from your subscriber also helps your rankings.

Best of all, your RSS feed is high impact marketing – it doesn’t get caught in spam filters. Your delivery rate is one hundred percent.

As your subscriber base grows, it becomes a larger asset for your real estate company. The ease of maintaining the mailing list is derived from the RSS software – real estate agents don’t have to remove bad email addresses, clean the list for non-interested people or check headlines and content for spam checking software triggers words or phrases. The RSS software takes care of all list cleaning – your subscribers keep your distribution list up-to-date.

Finally, by having a base of subscribing clients, you know your real estate news is getting out, building your brand, and reinforcing your “creditworthiness factor” as an active and knowledgeable local real estate agent.

Contact the real estate web design sales team at IMCD to add maximum exposure to your website with real estate blog with its RSS feed. Add both content, greater search engine optimization and subscribers with one move!

Every real estate web design finds two givens in any Internet marketing campaign. The first is that online marketing competition for any particular real estate market is commensurate with the profit derived from ranking high in the search engine results for that market. The second is without the proven techniques of Internet marketing used in professional real estate web design, a website will not be able to enter the online competition.

What is at stake? With the growing trend of home buyers turning to the Internet first to search for available property and home sellers researching real estate agents and brokerage firms online, the future market leaders will all have dominant visibility on the search engines. The Internet has proven a boon to start-up companies for its blindness to the size of companies and its tendency to level the playing field, where traditional areas of market might are insignificant and online market might counts for everything.

Follow the cause – effect sequence, 80% of potential clients are searching for real estate services online and will work with real estate agents they find online. Real estate agent websites that are buried deep in the search engine results will be relying on word of mouth and traditional print advertising. Traditional print advertising only accounts for 15% of your potential market’s search habits.

IMCD has built a successful real estate web design business creating effective websites for real estate agents and brokers. Their real estate websites have achieved high search engine visibility and the resultant competitive edge – capturing the attention the 80% slice of the real estate market pie.

Increase the return on investment of your Internet marketing efforts. Contact IMCD’s sales team about a real estate web design that will keep your real estate company competitive in the ever increasing online real estate market. IMCD has a wide spectrum of web designs from custom real estate websites to template-based semi-custom real estate web designs to meet your Internet marketing investment needs and improve your online presence. Position your company today for the real estate deals of tomorrow!

IMCD know that the major benefit of a professional real estate web design is its success in generating sales leads for real estate agents and brokers. The real estate marketing strategy of a successful web design is easy to outline, however much harder to bring to pass.

IMCD real estate web designs begin with an underlying framework that is inherently search engine optimized, then added to the framework is the graphic design for gaining and holding your web visitors’ attention long enough to read the informative marketing call to action that leaves real estate agents with warm sales leads and the visitor with information about your services and the local real estate market.

In the hot Colorado real estate markets of Denver, Breckenridge and Boulder, our real estate broker clients report to us the tremendous return on their Internet marketing investment. Several real estate companies have added Realtors to their staff in order to deal with all the sales leads their real estate websites generate.

IMCD’s clients with California real estate websites, Las Vegas real estate web designs, Phoenix Arizona Realtor websites, North Carolina, Georgia and Dallas Texas real estate web sites are experiencing similar success. As they pursue their real estate Internet marketing strategies using content management systems like real estate blogs and article managers, they found their websites ranking higher and higher in the search engine results – bringing them more and more sales leads!

If your real estate web design is not bringing you the success of consistent sales lead generation, then now is the time to contact IMCD’s online marketing savvy sales team. We can do the research on your Internet marketing competitions and provide you with an online marketing strategy that will bring you the best return on your real estate web design investment.