After investing in your real estate web design, you want your web hosting service to give you the assurance that your Internet marketing message will be online 24/7. IMCD has seen more than one real estate websites’ online marketing founder when their underlying web hosting service failed to provide the protection and reliability needed in the “wild west” atmosphere of the Internet. As professional web hosting services know, the international market the Internet provides businesses also opens them up to the possibility of web attacks from anywhere on earth that has a web connection and bored or discontented coder.

IMCD provides the benefit of a real estate web hosting service for all our web design clients for several reasons:

• Webmaster expertise in uploading and maintaining websites and all the script pages;
• Consistent real estate website back-up and redundant off-site storage of your website files;
• Pro-active counter measures taken to eliminate the threat of hacking your website;
• Anti-spam protection of any real estate websites’ email addresses; and
• Anti-virus and anti-spyware protection of all files and web server portals.

IMCD has over a fourteen years experience dealing with the major commercial web hosting services and we know what is needed and who are the hosting services that can provide a reliable 99.9% uptime for your website. We have also researched who is following “best practices”, not just advertising that they do, to make sure there are no obvious security protocols that are not implemented.

Our webmaster services puts your customer service at the top of our web hosting priority list. We do not wait for clients to complain of spam attacks, but monitor our servers’ loads to jump on Internet spam attacks when they start and shut off the spamming servers access to our hosting servers. Since spammers move their field of operation to servers around the world, this is a task that never ends – and not something that we think real estate agents need to take valuable time to deal with.

Our experience with websites and the familiarity with Murphy’s Law means that we know, not only the benefit of a website’s back-up, but the benefit of redundancy of back-ups. IMCD maintains both weekly full back-up copies of websites as well as daily back-ups so your work updating your article manager, real estate blog or real estate listings is not lost due to machine or pilot error. Any of our client websites can quickly be restored to the last operating configuration. When your time is as valuable as it is, we find that our redundant back-up system is an investment well worth it.

IMCD knows your real estate website is one of your best assets for gathering sales leads and maintaining a strong presence in the bustling Internet market. Contact IMCD’s real estate web design sales team to accelerate you real estate online marketing strategy – we have just the right package to meet your Internet marketing needs.

Is your real estate website positioned for reaching the active home buying and investor market? IMCD  has found that even in this real estate economic downturn, real estate agents who have positioned their Internet marketing message to reach the foreclosure and distress sales market are staying active. What can you do to position your real estate website to capture foreclosure sales leads?

The first step that IMCD recommends for our real estate web design clients is to make use of our extended real estate agent Internet marketing package which includes a guest book – contact page. This content and marketing specific web page addresses the needs of home buyers and investors who are looking to benefit from the buying deals available. The contact form gives the real estate agent detailed information on the type of property the buyer is interested in purchasing.

The second step is to make sure your real estate website has a content management system, such as a real estate blog or article manager, that allows you or your agents to quickly and easily add informative content, news, and pictures. IMCD offers several content management systems that our real estate agent and broker clients have found fit their need to be able to easily add content to their websites. Several of our real estate website clients have seen that by adding a content management system that they use at least weekly, they have had great success appearing high in the search engine rankings.

Part of the overall Internet marketing plan to the active foreclosure market is to always position your real estate services from the position of the benefit clients receive. The feature of fast notification of new foreclosure listings benefits to your clients since they can get an early offer in on the property. People inherently like to hear about business offers from the point of view of how it benefits them.

Underlying all the market specific content is making sure you have a real estate web design from a web developer like IMC that has a track record of effective search engine optimization (SEO). Without effective SEO, your website does not have the competitive edge necessary to reach your online market.

Contact IMCD’s real estate web design sales team to see get your Internet marketing strategy fulfilled by one of the top web designers for the real estate market. Attract attention, capture leads and build your real estate business with IMCD.

First a real estate web design‘s search engine optimization attracts search engines and pre-qualified potential clients to your real estate website. Then the graphic design captures and holds their attention. Graphic design is more than just great art, it is the combination of color, layout and page headings that begins the process of moving the viewer into a course of action.

Professional graphic design follows the marketing criteria of moving your real estate websites visitors to signing a guest book or contacting you by phone or email. In order to do this the graphic design must have a blend of artistic allure mixed with a layout that impresses on the viewer the professional level of services one can expect. The biggest obstacle any marketing campaign, especially Internet marketing campaigns, is establishing credibility. Well done graphic design conveys the level of “trustworthiness” needed to both keep visitors on the website and move them to send contact information.

Website statistics can show website owners the effect of poor graphic design: a web visitor lands on your website using one of your keywords, checks one page and clicks off without leaving their information. For better or worse, people quickly assess a website in less than a second, so a website for a real estate agent has one short window of opportunity for their online marketing investment to capture interest.

IMCD has built a large portfolio of real estate websites whose graphic designs have successfully moved web visitors to follow a call to action. Our real estate clients find the sales leads generated is not the only benefit they derive from their websites. Along with the contact information, web visitors stay and read or download information from the real estate library that helps them fulfill their home buying or selling purposes.

As an real estate industry leader, you want the real estate web design that reflects your professional level of service in its graphic design. Call our sales team to see what IMCD real estate web design and Internet marketing package best suits your online marketing strategy and goals. Put our track record of successful real estate websites to work for your business!

Real estate marketing is largely a self-promotion industry. Are you the quotable real estate expert in your town? With several steps, you can both increase your visibility and the visibility of your real estate website. Any real estate news is good news if you are an area real estate expert getting quoted in the papers on the TV or radio. Plan to be the expert by laying the foundation in your real estate website.

IMCD helps real estate agents implement an entire Internet marketing strategy of which the real estate website is the centerpiece. By adding a content management system such as a real estate blog and/or article manager to a real estate website, real estate agents have a ready platform to comment on area real estate news or give consumer education. The content management system sets up the foundation of an agent’s or broker’s expert insights.

As you create blog entries with plans to create press releases, you can quote yourself in your entries. Make sure your quotes can be lifted out as “sound bites” and stand on their own if used by news reporters using your blog as background information.

The second step, after creating a track record of several months of entries, is to create press releases. With the turbulence in the real estate and economic arenas, finding items to create news releases is at an all time high

The format for a press release is similar to creating a blog entry with two critical differences. The first area is at the top or the press release, add the release date and your contact information identifying yourself and your company and then list several contact points such as cell phone, email and your real estate website. Following the important lead-in information start with your riveting headline and entry. The first sentence of the press release should cut straight to the action so the reader knows why this release is newsworthy.

The second area is the last paragraph. This serves the same purpose (in an abridged format) as your About Us page. Include a short company or personal description highlighting your professional credits and years in the business as well as a link to your real estate website.

Finally end your release with three hash marks or number signs (###) centered on the page.

An additional step selling your services, just as in selling real estate, is to develop a relationship with the reporters at the newspapers and media outlets who cover the economy and real estate. Remember, Donald Trump didn’t garner his early press coverage by waiting for the newspapers to discover him.

Your real estate website can serve as your foundation to your proactive media campaign. Turn any national or regional news to your visibility advantage. Contact IMCD today to position your real estate website for maximum usage as your personal professional branding and media outlet.

Landing pages allow real estate agents to send a solid message to target markets, improving the efficacy of their real estate website‘s online marketing strategies. Landing pages are web pages created specifically for a targeted ad campaign or addressing the needs of a particular market. Other online marketing tools such as banner ads or rich-media advertising links to the landing pages.

By linking web traffic from your banner ad to a landing page instead of the home page, real estate agents save their visitors from needing to click over to the main message. The landing page is the natural extension of the marketing message begun in the banner ad. Banner ads, by the nature of their limited size, tend to market in “sound bite” size messages. Their purpose is to excite enough interest that the visitor clicks to go to your website.

IMCD integrates the need for landing pages into its real estate website design. IMCD’s extended Real Estate Marketing package includes landing pages for the home buyer, home seller, investor, new home buyer, mortgage pre-approval and foreclosure property markets. Each page has information specific to your real estate company and that part of the real estate market.

Landing pages serve a further purpose in providing keyword-rich content tightly focused on particular markets giving your website greater keyword targeting exposure in the search engine results. They can also be “buzzword-rich” for the particular market you are addressing.

As with all your marketing web pages, make sure your landing page has attention-grabbing headlines, easy to read paragraphs and a call to action. The tried and true marketing message “Why buy, why buy from me, and why buy now” should be clearly delineated. The idea that you personally solve the web visitor’s problem with some sense of urgency is a message that historically draws the best response.

With external links from your banner ads directed to your landing pages, you build keyword specific marketing avenues fulfilling your overall Internet marketing strategy. With multiple targeted messages online, your website is always positioned to address the popular keywords of the period. With the shake-out in the real estate industry, the foreclosure and distress property sale landing page has become a top draw with home buyers and investors seeking to take advantage of the current inversion of price to value and the questionable future of the dollar’s value.

One way to think of landing pages is going trick or treating with three bags or leaving Santa five stockings with different names at the chimney. Only with no threat of penalties for double dipping! If you are ready to dramatically increase your Internet marketing exposure online, contact IMCD’s sales team today. Our graphic design team’s banner ads coupled with your additional landing pages significantly boost the effectiveness of your online marketing strategy.

IMCD Web Design assists experienced real estate investment brokers with a real estate web design that can be targeted to property investors. Investors often meet with an information “underload” using the Internet to review properties since most real estate web designs are targeted to the residential home buyer and seller markets. IMC real estate websites have several investor-friendly real estate marketing tools to generate contacts in the active investing field.

Investors differ from residential home buyers first and foremost in that they are usually not looking to become an owner-occupant of the property. Most investors are looking for replacement properties for a 1031 exchange, add property investments to their self-directed IRA fund, or simply keeping an eye out for a good income producing property. Another investor niche market is the real estate investment clubs that find property investment an alternative to the vicissitudes of stock market investing.

IMC Realtor websites are used by real estate agents to target investors looking for discounted properties with a Foreclosure and Distressed Sales web page and new property notification system. IMC’s Featured Listing real estate marketing tool can also be adapted to investor needs by adding fields, such as whether properties have tenants, positive cash flow or in areas with appreciating property values.

On the other end of the investment property spectrum, the luxury home and popular vacation and resort properties, with their track record of price stability even during an overall housing slump, appeal to high-end property investors. By tracking the high-end market in a real estate blog, real estate brokers can draw investor traffic to their website as well as send notices the search engines that new material tagged for the luxury home market has been added to the website.

Real estate broker websites by IMCD Web Design targeting luxury home buyers and property investors has kept many brokers busy in the current market. Sales leads generated from valuable visibility and high positioning in the search engine rankings are one of IMC’s clients’ key tools to thriving amidst the market turmoil. IMC’s real estate web design sales team can help your real estate company improve your Internet marketing campaign with both search engine optimized websites and search engine marketing strategies.

Are you missing Internet marketing opportunities for building traffic to your real estate website and reinforcing your personal brand? IMCD Web Design helps its professional website clients by creating static and Flash banner ads to be used to promote your real estate services or professional practice on your local market’s popular websites.

As a real estate professional, having a listing in the local chamber of commerce website is  a standard marketing move. By upgrading your marketing by placing a banner ad on the site you provide a more visible presence as well as a link back to your website. This provides a doubling of the value of your marketing investment: you gain higher visibility with the website visitor and you provide a link back to your site from a source search engines rank as authoritative, thus helping your ranking.

Anytime is a good time to boost your Internet marketing, but an easy time to work on it is when you are working with your real estate web designer on your website. This allows you to launch (or redo) your real estate website and increase your web exposure on other popular sites at the same time. IMC has years of working in Flash technology and can create your brand reinforcing marketing with search engine optimization so you are getting the most bang for your buck.

The two general types of banner ads are static ads and Flash or animated banner ads. A static ad is banner ad that doesn’t change – the image and text remain the same. An animated banner ad gives you the ability to cycle different marketing messages or images in a constrained space. Either Flash or animated GIF technology are used to create the ad.

The marketing benefit of a Flash banner ad is that you can cycle through several captivating property images in a slide show in a 30 second period of time. The ability to rotate the text in the ad relieves you of trying to cram the whole message into a constrained place. Easier to read text increases the chance that your message will be read.

Before ordering your banner ad, look at the websites you plan to market with and check their banner ad dimensions. If there are more than one website, look for a common size, so you can use your banner ad in as many places as possible.

If you are interested in increasing your Internet marketing with banner ads, be sure to contact IMC’s Internet marketing team. We are interested in creating a banner ad that best represents you professional expertise and brings you the highest return on your investment!