Real estate website design is critical making sure a real estate agent’s marketing message gets to all web visitors – since many home buyers and sellers may not be as technically proficient as the generations who have no idea what an eight track player is. IMCD Web Design’ graphic design on real estate web designs follows four principles to reach all visitors;

1. Present the real estate information clearly and concisely;
2. Structure a layout the makes a web visitors choices readily apparent;
3. Imbue the graphic design with a level of professional graphic design that enhances the “trustworthiness” of the website; and
4. Situate the most important real estate information in the most visible part of the web page.

The logical flow of information from the home page and the website’s navigation is the best way to move a home buyer, home seller or investor to the web page with the specific real estate market information for which they are looking. The home page is the critical “one click battleground”. Web visitors should be one to two clicks from the information they need or they are one click from the back button to the search engine results listing your competition’s websites.

Gearing the web design for the less technically proficient web visitors is necessary since they are most likely the least patient. Think of your real estate website graphic design as “selling to the Type A personality” – be brief and to the point or the audience is gone.

IMC has found that with well-planned graphic design, even information intense applications like real estate blogs and article managers can be structured to guide web visitors to the information they need without trolling through an archive of resident real estate resources.

If your real estate websites analytics are showing a pattern of brief one or two page visits and low conversion of visitors to sales contacts, good Internet marketing would dictate that you contact IMC’s real estate web design sales team. Put IMC’s real estate website graphic design to work for you. You can either appeal to most of your web visitors some of the time; some of your potential real estate clients all of the time, or use IMC’s graphic design services to appeal to the all of your qualified real estate visitors all of the time.

Real estate agents can feel they are up against a Goliath competing against national real estate websites. However, national sites have an Achilles heal that local real estate agents can advantageously use to improve their Internet marketing presence. National websites usually rely on feeds from brokers and are at the mercy of how much information the broker provides.

The secret weapon of real estate agents is to provide a feature listing tool on their website where they control the amount of information and the number of listings in their local market and add their local IDX feed to their websites. The common complaint of national website visitors is the incomplete listing information leaves them traveling to several websites to gain as complete a picture as possible of properties available in the real estate markets and neighborhoods that interest them.

IMCD Web Design offers real estate web designs that are flexible to the local market and needs of real estate agents. By integrating Featured Listings and IDX or MLS feeds into the real estate web design, potential clients never have to leave your website to get the lay of the land.

Real estate broker websites have found IMC web designs useful for adding a gallery of their agents that ties their agents’ bios to their listings in the Featured Listing database. This allows clients two points of entry to properties – one by property search criteria and the other by an agent’s listings.

If your real estate Internet marketing campaign is in need of online tools to compete with the national sites, talk to IMC’s real estate web design sales team about our custom real estate websites and semi-custom web template designs. IMC’s business web designs are affordable, effective and designed to successfully generate sales leads for your local real estate company.

Real estate websites for agents are a great match for the moving patterns of the real estate market demographic that is buying many of the homes on the market. According to the recent figures released by the Census Bureau and analysis and research by the National Association of Realtors®, most movers are buying new homes and selling their old homes in the same area. Real estate websites are targeted to, and getting sales leads from, the active online real estate markets.

Digging deeper into the data, the demographic that does the most moving (over 25%) is young adults from 20 to 29. This is the same demographic that is very Internet savvy and more apt to use social networking websites (where you can create a profile) and the Internet for product and services searches. This is also a demographic that has fewer investors and far more owner occupied buyers.

Overall, most home buyers and sellers are moving within 25 miles of their old residences. If moving to another county, home buyers are usually moving in-state and still within 50 miles of the old homestead.

The demographics and moving patterns statistics indicate that Realtors® with their personal real estate agent websites are creating the best real estate marketing campaign for the largest part of the home buying and selling markets. IMCD Web Design’ custom real estate web design services and customized real estate web templates offer agents an online marketing opportunity. With the most mobile part of the market acclimated to using the Internet to shop and find information, real estate Internet marketing is the key ingredient, along with referrals, for reaching the twenty-something home buyers and sellers.

If your Internet marketing campaign is not reaching this active market, contact IMC’s real estate web design sales team about improving your online sales lead generation.

It usually the few intrepid real estate agents who benefit from early adoption of real estate website technologies or figure out how to best apply new technology to their marketing plan. When the Internet was in its infancy in 1995, of the almost 24,000 websites on net World Wide Web, 4000 were for real estate companies. These were 4000 brokerages that placed their marketing out ahead of the change in buying habits. Now, when most home buyers are searching the Internet, the early adopters have a strong competitive edge since Google gives points for older domain names.

By 2002, 31 percent of real estate companies had adopted Internet marketing. 10 years after the World-Wide Web’s arrival 3 out of 4 real estate agents had established their personal websites. Late adopters, though facing an obstacle of a very competitive field, also have a benefit of connecting with real estate web design companies, like IMCD Web Design , who have real estate website packages with proven performance records of generating sales leads.

The nature of technology is to always create a new gadget that less than 20% of a given market sees a business use for. Social network websites like Facebook started out a website for college students and now is attracting millions of users as parents find business uses for the technology. Even Congress is using social networks and video posting websites to stay in communication with their constituents. If Congress has adopted it, it is well past time real estate agents should be able to find productive uses for podcasts, video-on-demand web postings and online community-building strategies as adjuncts to their real estate websites.

IMCD recognizes the commercial benefit to early technology adoption and creates real estate web designs that are expandable to include content management systems that allow agents and Realtors to blog, podcast, vlog (posting videos on their blogs), and post virtual tours.

With newer technologies making relationship building over the Internet easier, many technologies can be adapted to the real estate industries greatest need – building and filling the sales funnel. Call IMCD’s web design specialist to upgrade to a real estate website that can support your desire to use the latest technologies to increase your online marketing results.

Web design for real estate agents is a doorway to a profitable market. The notion that the Internet has leveled the marketing playing field is true. A real estate agent with a personal Realtor website faces the same online marketing world as the biggest real estate company. Getting visibility in search engine results with your real estate web design, gathering sales leads and converting visitors to clients is successfully carried out with a professional web design.

Working with a web designer who understands the real estate industry is necessary to launch a website in today’s competitive online market. A web design for real estate agents uses the search engine optimization that can carve a niche out of a very active and profitable market. The nature of keywords and web visitors search terms creates many niche markets. For a successful real estate Internet marketing campaign, whether to rank organically in the search engines or to best position a pay-per-click approach, matching keywords to your market is crucial initial research.

The best web design company to use is one that is also a professional SEO company. A web design that has SEO practices in all levels of the coding, graphic design and copy creates a solid foundation for a competitive entry into your online market. IMCD Web Design creates web designs for real estate agents in the super competitive markets such as Denver, Breckenridge, Dallas, Phoenix, Westchester County NY and Scottsdale. Each market has its different hot spots and niches that provide traction for real estate agents to gain entry into the online market with their own web design.

After visibility, a web design for Realtors needs that marketing magic: conversion copy that has the call to action and the graphic design that creates an ambiance of professionalism and trust. The human mind has a very fast mechanism that judges web designs, sales offerings and the credibility of service providers. Real estate agents generating online sales leads rely on a professional web design companies track record of creating successful lead converting web designs to build their business.

IMC has a background that began in photo and video graphic design that set a basis for its real estate web graphic design service. The photography background translated quickly into successful web designs that brought business to the owners and awards for the website’s graphic design. Having that professional touch can mean the difference between a 5 second scan of your sight and an eight minute browse through your information and a lead generation.

If your real estate career needs to expand beyond your current marketing constraints, contact IMC for a look at our effective web design examples for real estate agents and see how quickly you can gain better traction in your market.

Denver real estate websites have an interesting challenge: what is the best marketing for so diverse a home buying and selling population. Denver is well situated in the center of Colorado’s Front Range with several top-notch universities, large corporate employment opportunities, an international airport and one of the biggest all season playgrounds out the back door.

Denver’s real estate market, with its many property acquisition drivers – need to be close to work, near a particular school, in a condo near downtown, in an upscale luxury home, or close to a road that heads out to a second home at a ski resort – demands multiple online marketing messages.

IMCD Web Design has helped several Denver real estate agents stake a claim on the gold rush of Google’s first page results for Denver homes for sale and property searches. Without the need for pay-per-click advertising. Behind each successful real estate Internet marketing strategy was a thorough research of the current market and an analysis of what was necessary to be competitive. The rewards of successfully marketing with a Denver real estate website are profitability in this active Colorado market.

IMCD utilizes its array of real estate marketing tools, sales web pages marketing specific market niches, to help Denver Realtors attract and prequalify their sales contacts. By targeting several markets as once, Denver real estate websites cast a wide, yet specific, net that will address whatever part of the market is active at a given time.

From Broomfield down to Highlands Ranch, real estate agents have depended on IMCD’s Denver real estate web designs to consistently bring leads and a return on their online marketing investment. Call our Colorado sales team if your Internet marketing campaign is not positioning you for the best results in Denver’s diverse real estate market.

IMCD Web Design has become one of the successful web designers for Realtors and businesses in Colorado by following a simple goal: quality, quality, quality. Each successful online marketing effort by web designers is a result of quality graphic design, quality search engine optimization and quality information and web content. As one of Colorado’s busiest web designers, IMC has the experience of helping businesses and Realtors whose previous online efforts fell short due to SEO or graphic design shortcuts.

Experienced Realtors from Colorado Springs to Fort Collins search for web designers who understand that the Front Range home sellers and buyers are attracted to quality. Graphic design promoting a professional image and information showing in-depth knowledge of a real estate market all contribute to gaining the confidence of potential clients. IMC’s real estate web designs have gone through a process of refinement and adaptation to new marketing techniques, such as virtual tours, and new technology, such as podcasts and video-on-demand casting.

Businesses interacting with the Colorado real estate market, such as law firms and mortgage companies, have also found IMC’s high quality custom business web design expertise helpful in improving their online marketing presence and expanding their markets. From the initial days of the World Wide Web and framed websites to the adaptable Cascading Style Sheet web designs, IMC stays at the forefront of Colorado’s professional web designers in offering businesses an opportunity to launch (or re-launch) a website for a successful and profitable Internet marketing campaign.

Our web designers know how to create a business website for your company that builds credibility, brand recognition and client loyalty. Best of all, the online sales funnel moves your web traffic from information gathering and researching visitors to sale leads providing contact information. A professional business or real estate website should be, by its nature, a profit center for your business.

If your Internet web design is not carving out a niche for you in your online market, we invite you to review our work and see if you need IMC’s experience web designers working for you.