Website Optimization in Real Estate Web Design

Many real estate agents have seen the benefits of search engine optimization (SEO) extolled for its ability to attract sales leads, but are not as familiar with real estate website optimization. An SEO company specializes in using keywords and web design technology to help a website attain a high placement in the search engine results. Website optimization is the use of marketing, copywriting and graphic design techniques to convert the web traffic from visitors to contacts – people who take action either by calling, faxing, or filling out an online contact form or guest book page. Any high ranking on Google or Yahoo only comes to fruition with top website optimization.

In website optimization, key pages in real estate web design are the funnel pages that lead to a “goal page”. The goal page is the carrot on the stick, that nugget of information or possibly a report download that entices visitors to sign a guest book page or contact page. The sign-in pages are a key part of the funneling process.

Many of the key sales and marketing techniques, both copywriting and graphic design, that have proven effective in traditional marketing and direct mail marketing translate well to online marketing. IMCD Web Design works with our real estate and business web design clients to help them use website optimization techniques in their content management systems – either blog entries or article manager updates – to improve their conversion rates of website visitors. IMC also builds website optimization into the website’s initial content pages – both in the writing and the award-winning graphic design.

If your real estate website is failing to convert visitors or your website analytics reports are showing a high number of visitors using your keywords to find you and only visiting one page of your website, it is time to talk to the IMC sales team to see how our website optimization and real estate web design can move your website up in the search engine rankings and improve your conversion ratio.