Here is your nine step real estate blog checklist that has helped successful real estate agents maximize their blogging efforts. Print and use at least three times a week.

1. Title - Use keywords and attention grabber text.
2. First Sentence - Mirror the keywords in the title and jump right into the subject.
3. Length - Not iron clad, but 200 - 400 words. Let the entry’s subject matter dictate length. Some longer entries can be more effective is divided into several entries.
4. Keywords - each paragraph should have one of your specific target keywords or key phrases.
5. Visual relief. Keep paragraphs to two to four lines. Long paragraphs tend to create a mental block to reading. Think “visual bites”.
6. Re-read and edit. Check that verb tenses match and any run-on sentences get condensed.
7. Spell and Grammar Check. Use Word’s spell check. The grammar checker - not so much, since writing how you talk is more acceptable in blogs.
8. File name - try to use the keywords in the title in the file name as much as possible. Separate words with and underscore: like_this.
9. Graphics - Add a real estate image, if at all possible, that ties into the entry.