When honing your real estate website on a target real estate market, take into account Generation Y. Generation Y is the 18 to 30 year olds who pose a doubly potent market for real estate agents utilizing real estate websites to garner greater market share. National Association of Realtor’s Senior Research Analyst Jessica Lautz recently checked the home buying statistics on this age group and found why they are such a potent target market.

More than any other age group, 82% of Gen Y home buyers used a real estate agent in their purchase. Most of them were first-time home buyers. Interestingly, most of them viewed their home as a better store of wealth than the stock market and paid attention to both the quality of the house and the quality of the neighborhood.

What is best for real estate agents with websites is that 36% found their home on the Internet and another 35% found their home through their local Realtor. Jessica Lautz points out “These unique home buyers are the youngest of the home buying segment, and are the most likely to purchase a home in the next two years in comparison to any other age group.”

Oh yes, the average income for these first-time home buyers is $61,000. They get most of their information through the Internet, want to use a real estate agent and are ready to invest in their own home. Is your real estate website targeting this potential market?