Benefits of Real Estate Website Technologies
It usually the few intrepid real estate agents who benefit from early adoption of real estate website technologies or figure out how to best apply new technology to their marketing plan. When the Internet was in its infancy in 1995, of the almost 24,000 websites on net World Wide Web, 4000 were for real estate companies. These were 4000 brokerages that placed their marketing out ahead of the change in buying habits. Now, when most home buyers are searching the Internet, the early adopters have a strong competitive edge since Google gives points for older domain names.
By 2002, 31 percent of real estate companies had adopted Internet marketing. 10 years after the World-Wide Web’s arrival 3 out of 4 real estate agents had established their personal websites. Late adopters, though facing an obstacle of a very competitive field, also have a benefit of connecting with real estate web design companies, like IMCD Web Design , who have real estate website packages with proven performance records of generating sales leads.
The nature of technology is to always create a new gadget that less than 20% of a given market sees a business use for. Social network websites like Facebook started out a website for college students and now is attracting millions of users as parents find business uses for the technology. Even Congress is using social networks and video posting websites to stay in communication with their constituents. If Congress has adopted it, it is well past time real estate agents should be able to find productive uses for podcasts, video-on-demand web postings and online community-building strategies as adjuncts to their real estate websites.
IMCD recognizes the commercial benefit to early technology adoption and creates real estate web designs that are expandable to include content management systems that allow agents and Realtors to blog, podcast, vlog (posting videos on their blogs), and post virtual tours.
With newer technologies making relationship building over the Internet easier, many technologies can be adapted to the real estate industries greatest need – building and filling the sales funnel. Call IMCD’s web design specialist to upgrade to a real estate website that can support your desire to use the latest technologies to increase your online marketing results.
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