Benefits of Using a Real Estate Website Design Pro – Part 1
Let’s take an argument for using a professional real estate agent and see if it also applies to using a professional real estate website developer for that agent’s personal website. Number one reason to use a real estate agent: they know the real estate business, the paperwork pitfalls, the staging nuances, the closing emergencies, the pricing versus appraisal scenarios and most of all the current market conditions and competition.
Selling real estate demands one set of skills, creating a real estate website demands a completely different set. There are individuals that can master both sets of skills and use them. But they probably don’t have much free time. Looking at the above list of real estate knowledge, they correspond in some ways to real estate website development.
Handling the paperwork. Hosting a real estate website, like handling a home sale’s paperwork, doesn’t demand a large amount of time, but it does demand experienced knowledge. A professional website developer’s hosting ability also demand in-depth knowledge of the activity. Knowledge of structuring and maintaining firewalls to block unwanted intrusions, setting up the email for the website, and understanding the posting of the website’s folders and files and the setting of file permissions.
The staging nuances. Just like staging a house to look its best and most attractive, website developers are very practiced in making an image, whether of the house or the real estate agent, look its best. In the credibility guidelines of a website, consider the agent photo as one of the key selling points. Old, grainy or poorly set photos do not add to the “professional” branding momentum a website is intended to create. [Note: Never have your photo staged outside a mobile home unless that is your niche market.] Professional website developers screen your photos to make sure you are starting with an agent image that has the necessary sharpness of detail for publishing on a website. Good starting images can then have the lighting and color problems corrected so the agent appears in their best light.
The other aspect of staging on the website is the content. Website developers also use professional writers since the way the content is presented is crucial to getting website visitors to read it. Getting the search engines to index the content gets a website ranked, but getting visitors to read and be impressed by your website’s content gets you warm real estate leads.
Next, real estate closings, conditions and competition in website design.
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