Avoid Getting Ignored – Create Riveting Blog Titles

by | Feb 8, 2008 | Real Estate Blogs

Create Riveting Blog TitlesDon’t let all your real estate research and wisdom get ignored because of ho-hum blog entry titles. As a real estate agent, when you are face to face with a client, you demand their attention. It is hard to ignore you. Unfortunately for your hard writing effort, it is not impolite to ignore your real estate blog entry.

People ignore a good percentage of periodicals they pay to receive. Your free real estate information must maximize use of best attention capturing tool – your blog title or headline. Spending time on your title is well worth the investment. By using the following rules, you can craft that great blog title faster.

Rule #1: Write your title to appeal to the self-interest of a specific [real estate] market. Don’t try to write a title that interests everyone. That title has yet to be found.

Rule #2: Never bait and switch with a title. This turns people away from your real estate website for extended periods of time (i.e. eternity). Always have the title relate to the article.

Rule #3: Appeal to peoples’ “news junkie” habit. Titles starting with:

  • How to, or Advice To;
  • Truth About, Important Development or Announcing; and
  • Revolutionary, Remarkable, Miracle, or Sensational are used again and again because they work. People can’t help their innate curiosity.

Rule #4: Give an idea of the real estate information you are offering. People are drawn into reading informative headlines of 6 to 12 words. Put the benefit you are providing your reader in the title.

Rule #5: Arouse curiosity. Asking a question or stating a fact that causes people to pause are tried and true methods to induce readers to read the body of your blog entry. An entry on what services to expect from a real estate agent could read “Are you getting the best service available?” In order to answer, they must see what services are available.

Rule #6: Avoid using negatives in titles. Just like the subconscious mind, people scanning headlines most often are left with the impression of the blog title without the negative word in there.

Keep these rules to writing a riveting real estate blog title in mind. They all work together, especially Rules 3 and 4. A curiosity arouser without a benefit isn’t effective. And as with any marketing step, ask your clients which titles they really liked. Getting feedback is the best way to hone your real estate blog writing skills.


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