Web Promotion
So, at last your long awaited, beautifully designed, realtor website will be up and running. When it's online, it is like wading into the river and casting your line.
Have you put the same time and money into your copy as you have invested in your real estate web site design? Did you carefully choose the right bait for the whopper you plan to catch? Whether you row a canoe or cruise in a fancy yacht, your professional image, reputation and attitude are wondrously displayed in light and color on 15- or 17-inch monitors in the homes and offices of buyers from around the world. Your real estate web page copy and how it is presented must reflect all of the best in you.
Now, if your California-realtor-website copy includes typos or even one typo, what will strangers think of you? Yellow flag! They may wonder if you are capable of handling the numerous important details on their contracts.
If the copy on your Colorado realtor website is boring, will they even want to meet you?
If your copy rambles, they may think you are disorganized.
If your copy does not give them the information they are seeking, your potential leads will simply "Click" and move along to another source.
You may be thinking these points are obvious. But now that you're thinking about it, who will write all of the great copy for your Georgia, Arizona or Colorado website? Maybe you have already developed your writing skills (headline, leading paragraphs, interactive copy, etcetera). However, if you are not a skilled writer or do not have time, do hire a copywriter. And work with that person to personalize the site and make it fun for you. Make sure what's on your site represents the character, personality and reputation that you have worked so hard to develop.
Regardless of who does the writing, though, for each section of copy you need to ask yourself some simple questions like, what am I trying to accomplish here? What do I want for the people visiting my site? How can I communicate in the simplest, friendly fashion? How can I compel people to interact with me? Brainstorm these and similar questions and make a long list. Then transform that list into an outline for the chosen writer.
For those of you with an existing website, results of a 2003 survey by the Persuasive Technology Lab at Stanford University revealed that sites with disguised advertising and popup ads, stale content, typographic errors do not have credibility with people. You, too, can change and improve your copy. Marvels of the electronic age! Step one may be to print out the copy on your site and reread it. Work on the copy and remove the excess. Or, refresh your content with more up-to-date information.
And cast your line again...now with greater confidence.
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