Real estate blogs are a cost-effective Realtor website marketing tool that attract sales leads, can be sent out automatically to your clients with an RSS feed and spur search engine updates. Blogs benefit your overall Internet marketing strategy by consistently adding informative content to your real estate website and notifying the search engines when web content is posted.
IMCD has found that our clients who include a real estate blog in their Realtor website have a better experience in the search engine rankings. They also enjoy the fact that IMCD's webmaster sets the blog up and creates a customized and attractive look and feel that complements their website.
The Benefits Of A Real Estate Blog Are:
Blog Categories Incorporated Into Website Navigation
IMCD's real estate web design allows your real estate blog categories to be accessed from your website's navigation. As you add blog posts, they can be quickly reached through your navigation menus as well as through your real estate blog's navigation. Your visitors can quickly find important information about you, your real estate market and Realtor services from any page on the blog or website.
Ease Of Use Key to Consistent Blogging
Agent Select real estate blog program has the best graphical layout and intuitive editing and ease-of-use features. "The blog's ease-of-use is very important for Realtors and brokers", reports IMCD's award-winning web designer. "A real estate blog is easy for non-technical people to quickly post entries and pictures and then to be able to immediately review the entry online is very fulfilling for real estate agents. Agents feel their time is better spent with clients directly, so it is crucial that the blog's editing interface is so easy and intuitive to use."
Brokers Can Set Their Blog Up For Multiple Authors
Real estate brokers can have their real estate blogs set up for multiple authors so several or all of the brokerage's real estate agents can create blog entries. The brokers can set the level of access for the various agents and administer their blog.
Accelerate Your Website's Search Engine Visibility
Google, the most used search engine by a long shot, has a default time for indexing your real estate web site of about a three week interval. When Google and Yahoo receive pings that a new entry has been posted in your real estate blog, they check that entry and begins to accelerate the timing between indexing updates. Also, your blog is set up to have static URLs for each entry so the search engines can index each entry.
By using your real estate blog entry as an opportunity to add more internal page links, such as to your homepage, you reinforce the importance of that page with the search engines at the same time.
Build Brand, Credibility and Sales Lead Subscriptions
As real estate agents add blog entries, their informative insights add to their trustworthiness and credibility - two crucial ingredients to your website converting web traffic to sales leads. Website visitors can subscribe to your real estate blog.
IMCD's real estate blogs are set up so your visitors can easily subscribe to your blog using their RSS Feed reader. They can also add your blog to their Google or Yahoo! home page. With a feed subscription, your potential sales leads are automatically updated when you post new content about your real estate market!
Adding content increases a real estate blog's visibility bringing more sales leads and search engine visits to your Realtor website. If you do not have the schedule or web content writing skills to make the most of your blog, consider IMCD's copy writing or copy editing service to boost your search engine visibility. Your copywriting investment, by adding content that is both search engine optimized and crafted to attract and retain your visitors attention, builds more interest and desire for your realty services and spurs action - signing your Guest Book. A real estate blog pays off with the increase in sales leads.
Place Your Real Estate Website In The Winner's Circle
Blogs play a major role in today's successful real estate websites and Internet marketing programs, providing neighborhood and local market news that rides the wave of the public's current interest.
Blogs benefit from two converging streams of online patterns: the Internet is the top way home buyers search online for property and agents and it where people search for the most believable news. Due to blogging's amateur writing and first person witness nature, more people believe a news blog than the mainstream news outlets. Your real estate blog can become a news source for your market and provide RSS feeds to your clients.
Call our real estate web design sales team to ramp up your Internet marketing's effectiveness.
Capture a larger part or your local real estate market where they are searching - online!
