Your online business or real estate blog is an affordable, cost-effective Internet marketing tool for sales lead generation. Business blogs - a major piece in your online marketing program - are an opportunity to add informative content to your professional & business website and improve your search engine rankings. IMCD's online blog software makes it easy to post text and images on marketing blogs.
Online Business Blog's Benefits:
Blog Categories Incorporated Into Website Navigation
Our business web design incorporates your online blog categories into your website's main navigation for easy access. All your blog posts are placed in categories. Your website's navigation links to the primary categories - as well as links in your blog's navigation. Web visitors quickly navigate to the pages in your blog to find information about your company, business news and market updates from any website or blog page.
Intuitive Business Blogging Software
IMCD uses an intuitive blogging software program whose graphic design allows our web developers to adapt the look and feel or the website to match a business website's graphic design.
The blog's web browser access makes it very easy for bloggers to write, edit and instantly upload their articles and images. "The blog's ease-of-use is key to successful implementation in a business's marketing program," points out IMCD's award-winning web designer. "An online business blog made for non-technical people allows them to use the blog with virtually no learning curve. Business owners know their time is better invested working with customers directly, so the ease-of-use of the blog's online interface keeps their time investment in their web content to a well-spent minimum."
Business Owners Can Set Online Blog Up For Multiple Writers
Business owners can increase web content quickly by setting up their online blogs for multiple web content writers. Utilize the creative talent of your marketing staff or set up an account for your professional ghost writer. The website owners set the permissions (access levels) for the different writers updating their business blog.
Accelerate Your Website's Search Engine Ranking
Search engines have a default time for their spiders to visit and index your business website, usually about every three to four weeks. Each time you post an entry on your blog, the search engines receive an automatic message alerting their spiders to index a new blog entry. The search engines index the new entry and start to decrease the time between index and site cache updates. IMCD also sets up your business blog so each entry is indexable for maximum SEO for your website.
By using your online business blog to add more keyword-rich web content and internal page links, bloggers continually build the importance and relevance of their websites in the search engines' index.
Build Brand, Credibility and Sales Lead Subscriptions
As business owners and Internet marketing bloggers add blog entries, their professional insights build their online trustworthiness and credibility - two key elements needed on your website to convert passive web traffic to active contacts and sales leads. With the blog's RSS feed capability, web visitors can subscribe to your online blog. With an RSS feed subscription, your online contacts are automatically notified when new content is posted on your business blog!
Add experienced web copy writing skills to your business blog to bring more search engine visibility to your professional custom or semi-custom company website. If you do not have the schedule or web content writing skills to make the most of your blog, consider IMCD's copy writing or copy editing service. Your copywriting investment, by adding content that is both search engine optimized and crafted to attract and retain your visitors attention, build interest and desire for your realty services and spur action - signing your Guest Book, pays off quickly with the increase in sales leads.
Professional Business Websites Rank With Online Blogs
Online blogs are a key element of a successful small business Internet marketing plan. The Internet is the main way consumers search online for products, services and property - and blogs are where many people turn to get the real news. Due to blogging's eye-witness authoring, more people believe a news blog than the mainstream news outlets!
Call IMCD to ramp up your online marketing's effectiveness.
Capture a larger part or your local business market where your customers are searching - the Internet!
